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Fatima Group transforms Sales Operations with Oracle Integration Cloud

Arijit Chakraborty
Principal Product Manager

Fatima Group is one of the most progressive business conglomerates in Pakistan. They  have been a significant player in the growth of their country's crucial sectors such as fertilizer, textile, sugar, trading, mining and energy. Fatima Group operates through a vast network of over 3,000 dealers as well as a huge base of farmers as their end customers.

Fatima needed to transform their operations in order to improve their sales processes and handle the growing demands of their network. Fatima Group choose Oracle Integration Cloud to create a seamless integration connecting their 3rd-party GIS application, Oracle Sales Cloud, Oracle Service Cloud and various other systems spread across multiple remote locations. With Oracle Integration Cloud, Fatima Group has been able to reduce their lengthy 4- to 5-day sales cycle through tighter integration of their cloud and on-premises applications.

Watch this video to hear Naufil Mahmud, CIO at Fatima Group, talk about their journey towards achieving operational excellence with a goal to double their dealer network.

To learn how Oracle Cloud Platform can help your organization streamline application and data integration, visit oracle.com/paas.