Customer and employee engagement is critical to a successful business model, and in this on-demand world, engagement on and through mobile devices has been shown to yield very positive returns. Oracle Mobile customers Dubai Airports and National Pharmacies discovered this after using Oracle Mobile Cloud Service and other Oracle PaaS solutions to automate their employee processes and to acquire and engage customers. You can read, and watch, each of their stories below:
Dubai Airports, one of the largest airports in the world with over 60 million annual passengers and $1.7 billion in revenue, wanted to automate all of its employee lifecycle processes. It turned to Oracle, and was able to use Oracle Mobile Cloud Service (MCS), combined with Oracle Java Cloud Service and Oracle SOA Cloud Service, to build out and fill process gaps, integrate those processes with its existing architecture (which included Oracle HCM Cloud, Oracle EBS-HR and Taleo), and then extend those processes onto mobile devices so that employees could access them anywhere, anytime. The entire implementation took only 16 weeks to deploy, and the mobile deployment through Oracle MCS only took three weeks! This solution maximized both employee and HR productivity by making talent development and management completely available through mobile devices.
National Pharmacies, an Australian pharmacy group with 100+ stores that has been serving the Australian health community since 1911, wanted to empower its customers and increase both their membership and engagement. The healthcare retailer uses a membership model, where its customers pay an annual fee to secure special benefits and discounts on products that the company sells. As National Pharmacies expanded, it realized that it needed to meet the needs of modern consumers, with their desires to connect, engage, and purchase through mobile channels. Using Oracle Mobile Cloud Service, National Pharmacies was able to provide 24 hour, real-time access to customer membership profiles and registration/renewal information, as well as access to a mobile purchasing catalog, a health appointment booking tool, and a members-only health knowledge base. By providing these mobile tools, the pharmacy group reduced new member on-boarding time from 14 days down to several minutes, it reduced call center volume by 30%, and postage costs (member applications used to be mailed) by 50%. Using Oracle MCS simplified several of National Pharmacies' more traditional customer engagement strategies, and has allowed the company to scale in the on-demand world.