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  • June 26, 2014

Disruptive Innovation: Using Oracle Technology

Guest Author

Written By: Debra Lilley - ACE Director, Fusion Applications 

I love the term ‘disruptive technology’ – disruptive appeals
to the rebel within me, but it actually refers to technology that changes what
we do http://en.wikipedia.org/wiki/Disruptive_innovation

Mobile and social are two examples of disruptive technology,
you may not think it but remember
my first blog posting https://blogs.oracle.com/fusionmiddleware/entry/global_perspective_ace_director_from
6 years ago we didn’t even have these in the mainstream, and they have so
changed the way we live and do business.

If you are looking to bring these new technologies to your
enterprise, they have to be disruptive, don’t simply use Fusion
Middleware to do what you have always been doing, there will be little or no
business benefit.

When you implemented your existing applications you probably
did a lot of process mapping and gap analysis with your processes against the
application. When implementing Fusion Applications best practice is not to do
that initially, look at what Oracle offers as a process and then see if it works
for you. Unless it is a mission critical or so unique it is your business
differentiator there is probably not much to change, and you will be amazed at
how the technology allows you to work. A great example is reporting in
Financials, today we typically
have many reports and yet in Fusion there are very few ‘printed’ reports because
you don’t need them, the specialized analytics gives you all the information you
need at your fingertips.

And my favourite but very simple disruptive technology in
Fusion Apps (which uses webcentre) is the simple way to interact with a person
or customer every time you come across them in a transaction. A simple over the
field exposes their name, a direct link to email, the ability to phone if you
have VOIP, etc etc. Simple, yet changes the way we do business, disruptive

Debra Lilley,
Fusion Champion, UKOUG Board Member, Fusion User Experience Advocate and ACE
Director.  Lilley has 18 years experience with Oracle Applications, with E
Business Suite since 9.4.1, moving to Business Intelligence Team Lead and Oracle Alliance
Director. She has spoken at over 100 conferences worldwide and posts at

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