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  • September 3, 2014

Behind the Scenes of Oracle AppAdvantage Keynote

As you know by now, the Oracle AppAdvantage keynote will be delivered by none other than Oracle's group vice president, Amit Zavery on Tuesday, September 30 at 3:45 pm. Since the Schedule Builder is live now, we recommend you enroll in advance for the session. Oracle Fusion Middleware solutions will be discussed in the context of how these can be leveraged to extend and enhance the capabilities of companies' existing investments in Oracle Applications like Oracle E-Business Suite, PeopleSoft, Siebel, JD Edwards, and others. Expect to hear from successful customers on their use cases and experiences, and get early indications on direction for middleware product strategy.

So, how do we prepare for such a key session for Oracle OpenWorld 2014? Let me take you behind the scenes and fill you in on the action that's going on right now to ensure that OpenWorld attendees get everything they have come for and more from the session. As you can expect, preparations start well in advance of the conference to make sure the session hits the mark on all fronts - discussing the key industry trends, commenting on product strategy and drivers behind the same, sneak previews of technologies in action as well as a showcase of experience and insights from some of the most successful customers. Sales, customer programs, partner and consulting organizations share their input in advance so that the core working group is in tune with current business questions and feedback. Regions weigh in on "What's Hot" and "What's Relevant". After all, it is a limited time session and you want to pack in only the useful bits in there that are most relevant across the regions.

Product management, engineering, product marketing, brand & creative as well as events marketing team then work hand-in-hand based on the executive direction and detailed guidance from Group Vice President, Amit Zavery. What follows from there is a continuous stream of weekly connects, regular discussions with customers and the content build-out. Under Zavery's direction, the complete AppAdvantage conference track is orchestrated so the attendees get a 360-degree perspective on what it takes to have a successful implementation.While the salient points are built in the keynote, every effort is made to follow up on those and other topics of interest in the track conference sessions, hands-on-labs, demo grounds and other engagements. 

So, if you haven't already, be sure to pre-register for the AppAdvantage keynote and get your questions answered live.  

General Session: Enable Apps for Cloud, Mobile, and Beyond [GEN8238]
Tuesday, Sep 30, 3:45 p.m. - 4:30 p.m., Moscone West - 3018

A "keynote" on Oracle AppAdvantage, this session will explore how Oracle Applications customers can adopt latest technologies like social, mobile and cloud and extend the capabilities of their existing investments.

And keep your Focus on Oracle AppAdvantage for Oracle Applications document handy for a comprehensive listing of the relevant sessions. We will see you at Oracle OpenWorld 2014!

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