Author: Debra Lilley, ACE Director
Oracle Open World
(OOW) already seems a long time ago, but actually only a month and if like me you are
still absorbing all the messages then the timing of this posting is just right.
Prior to OOW, the
AppAdvantage team asked if I would join them in a panel session hosted by Rick
Beers and of course, I said yes, really honoured to be included. Later Rick
invited me to an executive luncheon being hosted by the team and it was great
to hear real customers who had expanded their applications value with Oracle Fusion Middleware.
During the customer
discussion Bruce Callow from Griffith University in Australia, who I am pleased
to have known for many years he is a great user group advocate, talked about
some of their challenges which prompted me to speak up about something I have
been thinking about a lot recently.
Business users will not
get the benefits of technology, what AppAdvantage is all about, unless they can
articulate their challenges to those in IT. Equally IT will not be able to
service the needs of their customers if they can’t understand the business
requirements. We have to talk to each other.
This is a concept I
witnessed first hand in a university in Costa Rica, when a class half of
technology students and the other business students sat separately and admitted
that almost 4 years into university they didn’t know each other. I feel so
passionate about this I chose this as my topic for an Oracle Technology Network
Top Tip video.
Investment in technology
is more and more coming from business, technologists must be able to talk their
language and likewise if the Business don’t understand the technology and what
it can do, they won’t buy it.
About the Author:
Debra Lilley, VP Certus Cloud Services, Fusion Champion, UKOUG
Board Member, Fusion User Experience Advocate and ACE Director.
Lilley has 18 years experience
with Oracle Applications, with E Business Suite since 9.4.1, moving to Business
Intelligence Team Lead and Oracle Alliance Director. She has spoken at over 100
conferences worldwide and posts at debrasoraclethoughts