Written By: Debra Lilley, ACE Director, Fusion Applications
I just got back from Collaborate 2014 where
I spoke about AppAdvantage with Ed Zou, VP Product Management Oracle who is
responsible for the AppAdvantage team. We gave a joint presentation explaining
the thought process behind AppAdvantage and the renewed importance of looking
at business challenges and how perhaps Fusion Middleware may help.
Our audience was small, something that I
noticed in a of sessions at collaborate, perhaps there is simply just too much
choice, but that aside those that did attend believed our content resonated
with what they were seeing in their own organisations. In fact this is a topic
that I’ve written about in my
own blog about how I found the users attending collaborate to be at an
exciting point in their own applications journey.
I talked about mobile amongst the other
entry points into AppAdvantage. Again as I normally do I used the example of
the Fusion expenses app and how that can be used not just with Fusion Applications
but also other ERP systems. Ed expanded this with Oracle’s mobile strategy and
explained that selecting the app that you want to write or commission is
actually the simple part, it is more important and challenging to achieve the
security and integration into your ERP systems. Ed gave the example of MYLA311 mobile app available to
residents of the LA area. This mobile app looks really cool and it would be
great if I could download it and show it when talking about mobile however the
security recognises that I am not normally U.S.-based and does not allow me to
So if Ed and I were able to engage our
audience and discuss with them how the AppAdvantage concept can help them,
which proves the value of the presentation, how do we get more people
interested in the first place?
I saw a lot presentations where customers
using E Business suite, PeopleSoft, JDE and Siebel were using Fusion Middleware
for all sorts of solutions, so the problem is with the marketing of the concept
not the idea.
As I write this posting today it is the
last day of the Oracle Open World call for papers and I’m pleased to see that there
is a stream dedicated to AppAdvantage, which means that hopefully there will be
good content and a successful dedicated track for delegates to attend. The
other thing at Oracle Open World is the Fusion Middleware Innovation Awards which showcase customers who have gone down this route. My advice
Oracle is to talk both about this track and these awards with more emphasis on
the AppAdvantage name.
If your organisation has used Fusion Middleware
to extend the reach of your ERP systems then submit your story for the Fusion Middleware Innovation Awards not only for the opportunity
to be showcased at Oracle Open World but it also comes with a free ticket.
Debra Lilley, Fusion Champion,
UKOUG Board Member, Fusion User Experience Advocate and ACE Director. Lilley has 18 years experience with Oracle
Applications, with E Business Suite since 9.4.1, moving to Business
Lead and Oracle Alliance Director. She has spoken at over 100 conferences
worldwide and posts at debrasoraclethoughts