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  • June 23, 2014

A Mobile-First Strategy and Beyond...

Did you watch Messi's goal? On your Mobile device or live? Okay
so even I will admit, organizers of 2014 FIFA World Cup may not have had mobile FIRST on their priority list, yet, I am certain they had a Mobile-First strategy
as a top priority.

Did
you know the Mobile
traffic, during the opening match at the World Cup2014 exceeded 1 million
connections? So far 2014 FIFA World Cup
appears to be the most
high-tech football event ever, the opening match at the Arena
Corinthians in São Paulo has seen more than one million mobile data
communications and 135,000 mobile phone calls. Organizers ar
e already expecting
data traffic during
the World Cup final next month will reach about 12.6 terabytes - so the organizers definitely had Mobile on their minds when
planning out their events. 

Recently Oracle’s CIO, Mark Sunday had a candid discussion
with Oracle Vice President of Mobile Strategy, Suhas Uliyar, around the trends,
opportunities and challenges when it comes to enterprise mobility. “I encourage
CIOs to develop a mobile-first strategy and then look beyond.
Mobile apps set
expectations for usability, appearance, and behavior… It is important to have a
multichannel and multi-device strategy, “ Suhas explained. CIOs and IT have an opportunity to sit
in the drivers seat in defining the corporate enterprise mobility strategy.

Companies and industries alike are going
through what Suhas refers to as, “mobile transformations.” He continues, “Consuming
data and being able to act upon events and alerts from these devices will
become progressively more important. We are seeing a classic convergence of
mobile, IoT, cloud, and big data analytics in healthcare.” Be sure to read more
in this two part interview: CIO Drives Innovation: A Mobile-First Strategy  and Mobile and Internet of Things.

Now I hope you catch a bit of World Cup fever!! Stay connected to FIFA 2014
World Cup, perhaps download their much acclaimed Mobile App! And of course visit www.oracle.com/mobile!

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