The latest cloud infrastructure announcements, technical solutions, and enterprise cloud insights.

Oracle Commerce Now Available on Oracle Cloud Infrastructure

Oracle Commerce, a conglomeration of Art Technology Group (ATG) and Endeca, is now available on Oracle Cloud Infrastructure. Oracle Commerce is a unified, enterprise commerce solution, used by hundreds of the world’s largest corporations for digital commerce and experience management. With Oracle Cloud Infrastructure, Oracle Commerce customers can quickly and safely move to the cloud and achieve improved performance, elasticity, and reliability, while reducing total cost of ownership (TCO). Oracle Cloud simplifies Oracle Commerce end-to-end deployments, from simple Jakarta server pages (JSP) front end to complex API using near real-time inventory. It also uses all underlying middleware, such as Oracle WebLogic and Oracle Coherence.

The sudden shift in business environments because of the ongoing pandemic has impacted business around the world. There has been a drastic shift toward online shopping and digital channels, which has led to challenges for businesses to flexibly scale to meet demand in a cost-effective manner. Oracle is empowering our enterprise customers to be successful in this volatile business environment by accelerating their cloud migrations to improve the performance of their on-premises systems, avoid expensive infrastructure investments, and move to a consumption-based cost model.

Oracle Cloud Infrastructure is Oracle’s Gen 2 cloud platform. It’s designed to provide retail companies with a secure, payment card industry (PCI)-compliant environment, rock-solid reliability with disaster recovery and high availability, and powerful capabilities for large and complex deployments. We provide all these features while beating industry performance and pricing standards with approximately 50% lower TCO versus on-premises and bring-your-own-license (BYOL) options for all database services. Customers can now run their mission-critical, high-volume, and high-performance commerce solutions on Oracle Cloud.

Oracle Commerce (ATG and Endeca)

Oracle’s Digital Commerce Platform has consistently been ranked as a leader and visionary solution by Gartner. Leading retail and enterprise customers around the world rely on Oracle for running their digital commerce platforms to allow customers to purchase goods and services through an interactive and self-service experience. The “new normal” has made these systems even more critical.

The Commerce product supports interoperability with customer, product, content, and order functionality and data via APIs. It offers complete set of APIs to support a self-service, interactive commerce experience that includes a storefront, product catalog navigation, product pages, shopping cart, check-out, and customer account.

Oracle Commerce provides prebuilt components for quick launches of websites through a site creation wizard, which allows for integration of channels. You can centrally manage a cross-channel strategy, and we offer granular control over guided navigation, search, merchandising, content-targeting, and personalization. Commerce can use existing customer experience technology that a business has, integrating tools such as analytics, CRM, or a recommendations engine.

We used ATG to create and define sites, data and content, including multisite infrastructures, collection of session data, product catalog management, pricing, and management of customer profiles. Endeca handles the placement, contextual delivery, and refinement of customer experiences across channels. Commerce uses data and content from ATG to provide cross-channel experiences and Endeca’s tools for page management and layout, content placement, and dynamic delivery of content and personalization to the customer.

A Better Infrastructure for Commerce with Superior Economics

Oracle Cloud Infrastructure provides a vastly better environment for Oracle Commerce than either on-premises or Amazon Web Services (AWS). Oracle Cloud provides complete support for ATG Commerce 11.1, 11.2, and 11.3 with cost-effective subscription pricing for infrastructure and platform services and automation to simplify application life cycle management.

ATG Commerce Versions
(11.1, 11.2, 11.3)
On-premises AWS Oracle Cloud Infrastructure
Infrastructure and platform subscription pricing None IaaS only Infrastructure and platform
IaaS, PaaS,and  storage provisioning for ATG None None Oracle supplied automation
ATG installation None None Oracle supplied automation
ATG product configuration None None Oracle supplied automation
Instance scaling scripts None None Oracle supplied automation
ATG component certification All Guided search and experience manager All
Marketplace artifacts None None Oracle ATG image
DevOps support None None Oracle tested CI/CD pipeline

Red: No support or manual. Orange: Partial support. Green: Full support.

Oracle Cloud Infrastructure is a platform of choice for enterprise customers that provides benefits in the following key areas:

  • Performance: Designed ground-up to ensure better performance of Oracle and non-Oracle applications, including exclusive products like Exadata and Oracle Database RAC.

  • Cloud native: Autonomous Database and Autonomous Linux for autonomous performance, security, and operations. Cloud native capabilities like identity, security, data science, containers, and functions are offered free or only at the cost of base resources.

  • Economics: Customers can see an immediate positive impact on their earnings before interest, taxes, depreciation, and amortization (EBITDA) by transitioning to a lower-cost, consumption-based operating model. You can save money overall versus on-premises deployments, while simultaneously increasing your capacity for peak periods. When considering alternatives, Oracle also provides vastly superior economics to AWS.

  • Unified platform: Running Oracle applications on Oracle Cloud Infrastructure ensures engineering alignment for quick diagnosis and resolution of issues for hardware, application, and network. This alignment mitigates risk of business interruptions.

  • Global footprint: Customers can use Oracle Cloud’s global footprint and validated reference architectures to ensure data sovereignty, disaster recovery, and high availability, improving the user experience and protecting revenue streams. Hybrid cloud options can further meet data sovereignty requirements.

  • Application colocation: Oracle Cloud Infrastructure is not just for Oracle applications. Leading companies like Zoom and Cisco have chosen Oracle for their unique workloads. Oracle understands the complexity of enterprise applications. Having them all on Oracle Cloud Infrastructure not only delivers better performance, but also ensures that customers don’t have to traverse multiple disparate infrastructure environments.

Validated Oracle Commerce Deployment on Oracle Cloud Infrastructure

Oracle has optimized the deployment of Oracle Commerce on Oracle Cloud Infrastructure to maximize performance, streamline the transition process, and improve operational efficiency. The migration process takes only a few weeks, enabling customers to realize immediate cost and performance benefits. The following reference architecture illustrates a typical deployment scenario:

A graphic of the reference architecture for Oracle Commerce deployment.

Performance Analysis

During our validation process, we observed a 35% improvement in performance compared to Exalogic deployment. The robust test environment consisted of 15,000 concurrent users with 1,500 page views per second. Fifteen ATG StoreFront virtual machines and six Endeca virtual machines support the environment.

Next Steps

To learn about their options for cloud migration, discuss your infrastructure plans and product road map with your Oracle representative.

Be the first to comment

Comments ( 0 )
Please enter your name.Please provide a valid email address.Please enter a comment.CAPTCHA challenge response provided was incorrect. Please try again.Captcha