Wednesday Sep 09, 2009

TweetMeme Manages 85% Monthly Growth with MySQL Enterprise and Sun Startup Essentials Program


TweetMeme is a social media company that is quickly becoming one of the most popular Web 2.0 sites in the world. TweetMeme uses custom-made software to count the number of links posted on Twitter, which it then organizes into categories on its Web site so visitors to the site can easily find stories that interest them. Visitors can also cast their own votes by “retweeting” a story through their own Twitter account, which in turn increases a story's popularity.

Sun Customer TweetMeme
(Image courtesy: TweetMeme)
TweetMeme has experienced tremendous growth in recent months, experiencing 85% month-on-month growth in unique visitors and serving more than 1.6 billion retweet buttons each month.. TweetMeme uses open-source software, running the Red Hat Enterprise Linux operating system, Apache HTTP server software, and MySQL database. TweetMeme has worked closely with Sun since its launch earlier this year, taking advantage of the Sun Startup Essentials program for support, discounts on hardware, and specialist advice.

TweetMeme has focused on maximizing uptime because, as founder Nick Halstead noted, “Downtime has the potential to break a social media business.” Sun Startup Essentials has helped TweetMeme keep pace with the fast-moving social media industry by migrating TweetMeme to MySQL Enterprise, deployed on a mixture of 10 Sun Fire X4440 and Sun Fire X4150 servers. The MySQL Enterprise subscription includes expert technical support for the database and advanced database monitoring tools, which enable TweetMeme to optimize performance and maximize uptime.

The new hardware is delivering impressive results and helping to reduce IT costs through simpler maintenance and reduced power consumption, while offering outstanding availability and utilization. TweetMeme continues to expand rapidly, with the site analyzing, categorizing, and indexing more than 50,000 links per hour, while handling 600 million retweets per month. With its new solution, TweetMeme can grow without worry, thanks to the MySQL Enterprise database, that will scale to meet any level of exponential growth in the future. Halstead recognizes this significant advantage and noted: “Things move so quickly in this industry that you can't afford any distractions. But thanks to Sun, we can now focus on strategy rather than on technology.”

Check out the complete details, including a podcast, here.
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