Is iTunes WiFi Dangerous?
By cbeckham on Oct 20, 2007
I am sitting in my hotel room in Beijing and btw..I am staying at the Westin on Financial Street....and it is fantastic ..Beijing hs come a long ways in the last 2 years...I guess all the gear up for the olympics is really coming to fruition...well back to my main topic, iTunes WiFi.
As you know we are getting ready to launch a pilot at Sun using iPod Touches for delivering just-in-time learning nuggets and I am doing a considerable amount of research on iTunes WiFi and how we might deliver a similar powerful feature for our users...believe me I am not interested in reinventing the wheel...Apple does it just fine...so I am really trying to incorporate the same concepts in a nice UI for our users. ....okay now I am getting to point that iTunes WiFi is dangerous.
So I fire up my iPod Touch and it takes me 30 seconds to get on to the hotel's WiFi network (btw...wifi access is free...very civilized if you ask me)...and launch iTunes WiFi......and decide to see how long it would take me to find something really old and obscure....it took exactly 23 seconds to find The Butterfield Blues Band Anthology which contains such great hits like “East-West” (you can tell I am an old timer)...and another 25 seconds to buy the whole album and start the download!
Now that type of experience is exactly what we want our learners to have when looking for specific learning content!.....(except we will stream content to them so they can start viewing right away instead of waiting for full download)
So I can truly say iTunes WiFi is dangerous because it is so easy to find and buy what you want.....it is easy to drop lots of cash quickly (smooth move Apple!)
Stay Tuned to our journey on the iPod Touch pilot.