By email@example.com on Jun 16, 2011
My name is Katrin and I am studying for the CEMS Master in International Management. Together with four fellow students from UCD Michael Smurfit Graduate Business School I conducted the CEMS business project at Oracle Direct EMEA in Dublin. For almost four months we analysed trends within the Business to Business market place on vendor demand generation strategies and formulated recommendations for adoption by Oracle. Besides extensive secondary research, we conducted numerous interviews with (Inside) Sales staff both from Oracle and from other companies in the industry.
The project was very challenging and rewarding at the same time. The benchmarking analysis about Business to Business demand generation strategies required us to condense all collected information in order to yield clear conclusions – a task, which is easier said than done. In the recommendations part of our project, we were able to build up on our findings and to bring in creativity. Since none of our team members had previous experience in Inside sales, we had to learn about the organisation and functioning of this corporate function from scratch. Thanks to a great deal of support from Oracle, particularly by our project mentor, we were able to quickly close our “knowledge gap.”
The final project presentation at Oracle was very well received. During a joint lunch our Oracle mentor told us which of our recommendations the company was planning to adopt in the future. Thus, the CEMS project at Oracle did not only provide my team with a hands-on learning experience, but also left us with the positive feeling that we could add value to the company.
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