Knowing your market = Understanding your community
By Oracle Campus Blog on Jul 24, 2013
State of Origin is the pinnacle of rugby league in Australia. The best Rugby League players from NSW take on the best Rugby League players from QLD, in a tradition that spans over 30 years. Professional players in the NRL (National Rugby League) gut it out every week, hoping that they get that one chance to be selected to represent their state. The NSW and QLD coaches endure months of deliberation, trying to pick the side that they believe will win. Coaches are continuously training and conditioning their players to be the best, always providing words of wisdom to inspire them to bring out their best.
How does this relate to recruiting and more specifically to campus recruiting. Each coach has the duty to pick, select and recruit 19 players whom they believe are the right profile for their side – who’s been consistent, in form, gives 110%, team work and leadership qualities.
Can campus recruitment take a page out of Rugby League and utilize some of these practices. The recruitment world, particularly campus recruitment is constantly changing. Traditionally campus recruiting meant career fairs, marketing & advertising, online testing, assessment centers and group interviewing. If we know the profile of graduates that we are targeting against the number of graduates that we are hiring, why not employ a more targeted and customized approach to campus recruiting?
While the traditional approach to campus recruiting may produce results, I prefer to better understand my community and stakeholders, understand the right fit and take the targeted approach to campus recruiting. How do I understand this? I am constantly speaking with the campus community – from university professors, lecturers to students and their various communities.
We have seen the recruitment industry change dramatically for hiring experienced candidates – now we connect with people online, via communities and networks, we map out and target whom we want to hire. I say, take these approaches and apply them to campus recruitment. Instead of looking for multiple needles in a large haystack, why not first understand exactly what we are looking for, understand the community and be much more targeted and selective in your approach?