How to use Social Media in your job search?
By firstname.lastname@example.org on Dec 05, 2011
Nearly everyone these days has a LinkedIn account, a Facebook account and most likely you use Twitter. If you are looking for a job (and everyone will come to this point in their life, at least once) social media can support you to find the perfect job.
My name is Tim and I’m a Graduate Recruiter at Oracle, in this blog article I will give you some hints and tips about how you can find a job using LinkedIn. In the 2 articles I will cover the most popular professional social network of the moment.35 million, mainly big in France) and Xing (11.1 Million, big in Germany). LinkedIn is growing at a rapid rate and increased its members with 63% in comparison to last year. In September of this year 75 of all Fortune 100 used LinkedIn to hire new talent. Maybe you already received an invitation from someone reaching out to you for a potential job offer!
Getting a profile on LinkedIn and be found
Signing in at LinkedIn is free. When you sign in, LinkedIn guides you through the process to get a good profile. The first thing you should do is get your profile 100% completed; this is really easy, just follow the steps LinkedIn suggests. When your profile is 100% complete you have 12 times more chance to get opportunities through LinkedIn. Getting the 100% completeness is not the Holy Grail of LinkedIn, but it is a first step. Now some good hints and tips to make your profile stand out from other profiles. A good article on how to update your profile for LinkedIn search was written by Kristin Burnham, award-winning journalist for CIO.com.
1. Recruiters will search for standard job titles and studies:
There are for instance many computer science related courses. I once came across the studies “Bsc Computational Intelligence”. Make sure you mention Computer Science in the title as well. Students in Commerce can for instance name their studies Bachelor of Marketing & Sales Management. This makes your profile better searchable and findable. Good words to use in job titles are for instance: coordinator, consultant, sales, manager, project leader, customer service, representative and marketing. If you are currently not working, don’t be ashamed as currently many talented people are on the market. Mention it in your headline that you are looking for a new opportunity or job.
2. Be specific:
Make sure you are specific in your summary. Don’t just mention your responsibilities, but also mention achievements. If you worked in sales, mention your achievement rates (when they are positive of course). If you worked as a project leader, mention that you implemented project XY in company YZ successfully. When you are a top performer at University mention this. Where you promoted three times in your part-time job? Mention it.
Companies, like Oracle, are looking if a candidate could be a good fit to their team next to fact if a candidate has the right skills. Often humour is commendable. Two funny things I’ve seen in profiles from candidates that I interviewed at Oracle and in previous roles were: “Great student looking for a sales job by day, by night I’m part-time ninja!”. “Recently finished master student looking for an entry level job at a NGO to show off acquired cocktail shaking skills for team nights”.
3. Add sections on LinkedIn:
What I highly recommend is the skills and languages section. Your skills are indexed, so companies can look for specific skills. The same counts for languages. When you are looking to land a job at one of the Fortune 100, languages can be really important. If you speak more than 1 language fluently make sure you mention it. Based on a test done by Bill Boorman, your skills are higher ranked in a LinkedIn search than the keywords you use in your summary.
If you are, for instance, based in the Netherlands and you are actually looking for a job in London, make sure you put your location as London. Companies won’t look for people in the Netherlands to fill jobs in London (if they don’t need specific Dutch language). Further according to Bill Boorman (2011): “Results are weighted to those closest to the search”.
5. Build connections:
LinkedIn is a professional social network. Build your connections with people you know through school, university, work or private. Everyone should be able to quickly build a minimum of 100 connections. You can start with adding me to your network. Your network can, for instance, post jobs on their wall or share job offers or other interesting information they get from other people with you. To increase your connections quickly, import your contacts from your email addresses. Further, the LinkedIn search engine uses connections to show most relevant results. So if you are connected in 2nd or 3rd Degree (or group) to the people that look for new employees that will get you higher in the search results.
6. Engage in Groups:
One of the great things about LinkedIn are the professional groups where you can engage in interesting discussions and where you can find jobs related to the specific group. If you engage in a specific group, it can give you valuable insight in how to get a job you want and get you noticed by other people engaging and reading the discussion. Be aware though, most groups aren’t just for jobs, but mainly for information sharing and discussion topics.
Try these tips and hopefully they will help you in getting opportunities! If you have some good tips of your own that you would like share, just comment on the post!
Next article I will continue about LinkedIn and the possibilities to actively look for jobs yourself!
If you have any questions or want to share something you can reach out to me on tim.koekkoek-AT-oracle.com or send me an invite on LinkedIn or join our Facebook community!