View as single page
By mduigou on Jan 09, 2009
I noticed another site, the Daily Beast, is now offering a "View as Single Page" link for their longer articles. Nice. Thanks. The Christian Science Monitor and New York Times also offer a "Single Page" link for most of their content. I have to ask though, why would anyone assume that I'd prefer the multiple page layout? I understand completely that breaking an article into multiple pages increases your advertisement impressions but is it really worth annoying your readers that much? The worst sites are invariably computer gaming review sites. It's not uncommon to see 20 "page" articles (and sometimes with no way to jump ahead or Table of Contents). Given that the ads they are showing are generally the least profitable Adwords terms and they have no other sources of revenue it's perhaps understandable that they julienne their articles. If print media is going to successfully transition from paper to online then making their product easy and pleasant to access has got to be more of a priority.