Strato:Carbon neutral webhosting by 2008
By bnitz on Sep 25, 2007
I love this quote from Strato's CEO Damian Schmidt, "Bad code is a climate killer." It might not be easily visible to individual laptop or Sun Ray users, but when the power load of a runaway applet, inefficient webserver or poorly designed database engine is multiplied across the world, eventually you do see an impact on profitability, oil prices and ecology. Strato is doing the right thing by planning to be the first company to power its data centers with 100% renewable energy by 2008. Awesome! I especially like the fact that Strato is making use of Sun's Niagara technology. As a Wisconsin native who moved to Europe a few years ago, I'd have to agree with David Douglas that Europeans are now somewhat ahead of much of the U.S. in environmental awareness. But I have no doubt that the U.S. will catch up. After all, in many aspects of ecology (endangered species, CFCs, leaded petrol, auto pollution control...), the U.S. was ahead of Europe only a few short years ago. I wonder which U.S. company will be first to roll out a 100% carbon neutral IT infrastructure? Google?, Sun?, G.E.?1 Wind, Solar, Biomass and geothermal power generation technology has improved much since the 1970s, but it's still far cheaper to free up a Watt by improving efficiency instead of creating another extra watt via some new technology. As I said in 2005, after decades of bad IT systems getting a free ride surfing on the wave of Moore's observation once again, efficiency matters. And efficiency is where Sun shines with Sun Ray, Niagara, dtrace and virtualization.
1Carbon neutral data centers should be a no-brainer for G.E. as they are already heavily invested in nuclear and wind power generation technology.