Marketing? Who knows Sun's products?
By bnitz on Oct 05, 2005
The old ads which tried to sell "the sizzle" were amusing and did gather attention. Several friends asked me about "those weird dot in the conference room ads". The techie in me would prefer to see more emphasis on selling "the steak", the really cool stuff that most people haven't ever heard of. I know this is quite a challenge when Microsoft and others seem to outspend our marketing team by orders of magnitude. But it's still frustrating. A few weeks ago when I noticed that there were no Sun servers in a school system's rack of X86 servers, I asked if the sysadmin knew that Sun sold (small, efficent, inexpensive, fast, 64 bit...) X86 servers. No. A cousin who used to resell Sun Ray and other Sun products didn't know that Sun Ray is available on linux. Another friend seems to have confused Sun with one of those tech companies involved in securities fraud. No, no, no!!!!
Just when I was almost convinced that we are working on cool products that no one outside Sun will ever hear about, something strange happened. Yesterday my wife was teaching patchwork quilting to a nice young lady. I was trying to stay out of their way. I pried open the 600Mhz Dell P.C., installed memory and booted a recent Nevada build. The young lady looked up from her sewing project and saw my silly default background colour and asked, "what version of Solaris is that?" I didn't know what to say, "Uh, it's called Nevada, it's beyond Solaris 10." It turns out she worked in the IT department of a well-respected Irish university. It was really tempting to completely change the topic of the patchwork quilting meeting, but I tried to avoid monopolising the conversation. I think this is good news.