Announcing the Oracle Intelligent Track and Trace Application!

June 9, 2019 | 2 minute read
Michael Richter
Senior Director Product Marketing
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Oracle is a leader in blockchain technology and launched the Oracle Blockchain Platform in July of 2018. With a lot of interest and early adoption by customers, the next step in this evolution was to make it easy for business users to implement and further transform their processes using pre-built blockchain applications.

Four pre-built blockchain applications for supply chain are coming soon. The first of these, Oracle Intelligent Track and Trace, is an application for businesses using supply chain management (available June 13, 2019.) 

The application helps to address the challenges of managing complexities in a global network of trading partners. You don't need to be a developer to use the Oracle Intelligent Track and Trace application because it's a pre-built application that is ready-to-deploy out of the box. Powered by blockchain technology, the application helps to gain efficiencies for supply chain management by pinpointing where transactions and goods are across the supply chain and trading partners.

It can easily connect with Oracle’s, Supply Chain Management (SCM), Enterprise Resource Planning (ERP), Customer Experience (CX) and Internet of Things (IoT). Or, connect with an organizations’ existing 3rd party applications.

Since it’s built using the Oracle’s enterprise-grade blockchain platform, it inherits all the advantages of best-in-class performance, security, and scalability. The application is sold independently and the Oracle Blockchain Platform is not required to purchase.

Oracle Intelligent Track and Trace can be applied to food and beverage, transportation and other industries to ensure things like organic certifications, manufacturing compliance and adherence to global trade regulations.

With Oracle Intelligent Track and Trace, the power of Oracle’s blockchain technology is harnessed to efficiently manage a network of trading partners who also benefit from being part of a trusted supply chain network.
So now you know why everyone’s talking about blockchain and how Oracle is applying this technology with the Oracle Intelligent Track and Trace application.

For more information, view the NEW Video demo below:

To learn more about the Oracle Intelligent Track and Trace App for Supply Chain, you can view the Data Sheet, QuickTour demo, and inquire about Pricing information  at


Michael Richter

Senior Director Product Marketing

Michael Richter’s career has included senior marketing roles at News Corporation, MGM, Turner Entertainment Networks Asia, Inc., Yahoo! Inc., Setanta Sports, MediaZone and for the past 8-years, at Oracle. He led the pioneering roll out of cable and satellite TV in Asia and lived in Hong Kong for a 10-year period in the 90's then transitioned to digital media and product management roles headquartered in the United States. After implementing Salesforce systems for a period of five years as a marketing consultant, he joined Oracle in 2013 as a CX strategist in product management. In 2019, he moved to a Principal Director Product Marketing role on the supply chain and manufacturing team with responsibility for blockchain and IoT applications. He launched Oracle’s first purpose-built application for supply chain management employing blockchain and IoT technologies. He holds an MBA in International Management from Thunderbird Global School of Management in Alliance with ASU, and a BA in Psychology from the University of Saint Thomas. He is an outrigger canoeist and plays piano and guitar. In 2014, he published "One Red Shirt" a book about his experiences in the Asia Pacific region. A native of Minnesota, he is also a Luxembourg citizen and since 2000 has resided in San Francisco, California.

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