IDC Big Data in the Enterprise: When Worlds Collide
By peterschutt on Feb 21, 2014
IDC has published new research on the growing benefits of big data in the enterprise. Big data has become big business, and the recent hype surrounding it has resulted in confusion about technology options, unrealistic expectations, and often advice that is neither actionable nor effective for most organizations. Big data and analytics represents a range of information management and analysis technologies, yet lately most of the buzz has been around a few specific technologies such as Hadoop and advanced analytics software. These technologies have an important place in most organizations' architectures. However, alone they address only a subset of requirements.
To unlock the value of big data, organizations need to extend the existing IT architecture from the tried and tested relational technology to nonrelational technology. Only a combination of both relational and nonrelational data, technology, and the analytic techniques they enable can propel organizations toward fact-based decisions driven by the analytics of large and diverse big data sets and decision management enabling consistent, compliant, and optimized responses to business events.
Although most of the focus in the big data and analytics market has been placed on data scientists in the past couple of years, it's important to take a broader view of all decision makers. Data scientists play a critical role in uncovering new insights from big data, but the output of their work is not an end in itself and needs to coexist with the analytic and decision-making processes of others within the organization and in some cases be fully automated. In fact, the decision-support requirements of customer-facing employees and operational employees are least met by the current big data and analytics solution capabilities available at their organizations.
In today's environment, it is not only the access to information but also the ability to analyze and act upon it in a timely manner that creates competitive advantage in the marketplace, enables sustainable management of communities and natural resources, and promotes appropriate delivery of social, healthcare, and educational services.
Watch the webcast of IDC's VP of Business Analytics Programs discuss the research of when the the relational and nonrelational worlds collide on big data and achieve higher performance.