Pinterest – The NEWEST Definition of “Big Data”

If you haven’t heard of it; you will. If someone female in your life isn’t using it; they will - - and they’ll be the one to tell you…. This is an incredible new site that “pins” to a scrapbook pinboard, visual elements from various web sites, especially from the scrap boards of others.

Read how Lauren Indvik describes Pinterest:

“Pinterest hasn’t just become a significant source of referral traffic for retailers; it’s also becoming a top traffic driver for women’s lifestyle, home decor and cooking magazines, some of which are seeing bigger referral numbers from the image-collecting service than from major portals like Facebook and Yahoo.

Beginning this summer, Pinterest became the top social referrer for marthastewartweddings.com and marthastewart.com, sending more traffic to both properties than Facebook and Twitter combined. Pinterest is on track to become the second highest traffic driver (after Google) to Cooking Light‘s website, up 6,000% from just six months ago. The social bookmarking site already drives 10 times the amount of traffic to Cooking Light compared to Facebook.”

In the world of social media, Pinterest is blowing the doors off the traffic volumes we considered Big Data from the likes of Facebook. In a USA Today written by Laura Petrecca she shared Tender Greens co-owner Erik Oberholtzer observation:

“Pinterest isn't just for reaching out to potential patrons. He also uses it to gather inspiration on what meals to serve, how to display food and what art would look good in restaurants.

"It's not only about what we are sharing," he says. "It gives us access to find people and organizations that can turn us on to ideas that otherwise we might not have considered."

Suffice it to say - - Pinterest is about Big Data - - and just one example of the interesting new sources and impactful ways that this data will be used to drive decisions (those of businesses and consumers, alike…)

Fast Company’s Nathaniel Perez wrote:

“This is where Pinterest comes in, introducing a powerful concept, one of establishing relevance and connections through shared interests. With Pinterest, it’s the things we like that connect us. It's a natural propensity, one that mimics the way we behave with our connections in real life”

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Published by Bob Post Sr, Director, Business Analytics, Global Business Unit.

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