Wednesday Feb 26, 2014

Oracle repeats as BI and Analytics Leader in Gartner MQ 2014

For the 8th consecutive year, Oracle is a Leader in Gartner’s Magic Quadrant for Business Intelligence and Analytics Platform. Gartner declares that “the BI and analytics platform market is in the middle of an accelerated transformation from Business Intelligence (BI) systems used primarily for measurement and reporting to those that also support analysis, prediction, forecasting and optimization.” Oracle offers all these wide-ranging capabilities across Business Intelligence Foundation Suite, Advanced Analytics and Real-Time Decisions.

Gartner specifically recognizes Oracle as a Leader for several key reasons. Oracle customers reported among the largest BI deployments in terms of users and data sizes. In fact, 69% of Oracle customers stated that Oracle BI is their enterprise BI standard. The broad product suite works with many heterogeneous data sources for large-scale, multi-business-unit and multi-geography deployments. The BI integration with Oracle Applications, and technology, and with Oracle Hyperion EPM simplifies deployment and administration. Not cited in the Gartner report is that Oracle BI can access and query Hadoop via a Hive Oracle Database Connector eliminating the need to write MapReduce programs for more efficient big data analysis.

“The race is on to fill the gap in governed data discovery,” professes Gartner. In this year’s MQ, all the Leaders have been moved “westward,” to the left, to open up white space in the future for vendors who address “governed data discovery” platforms that address both business users’ requirements for ease of use and enterprises’ IT-driven requirements, like security, data quality, and scalability. Although in Gartner’s view no single vendor provides governed data discovery today, Oracle Endeca Information Discovery 3.1, which became available in November 2013 after Gartner conducted the MQ report, is a complete enterprise data discovery platform that combines information of any type, from any source, empowering business user independence in balance with IT governance. Users can mash-up personal data along with IT-provisioned data into easy to use visualizations to explore what matters most to them. IT can manage the platform to meet data quality, scalability and security requirements. Users can benefit from additional subject areas and metadata provided by integration with Oracle BI.

Gartner additionally cites other Oracle strengths such as more than 80 packaged BI Analytic Applications that include pre-built data models, ETL scripts, reports, and dashboards, along with best practice, cross-functional analytics that span dozens of business roles and industries. Lastly, Oracle’s large, global network of BI application partners, implementation consultants, and customer install base provide a collaborative environment to grow and innovate with BI and analytics. Gartner also cites the large uptake in Oracle BI Mobile enabling business users to develop and deliver content on the go.

Tuesday Apr 09, 2013

Big Data Analytics - Advanced Analytics in Oracle Database

That's the title of a new white paper we've just posted. From the executive summary:

Big data doesn’t only bring new data types and storage mechanisms, but new types of analysis as well. In the following pages we discuss the various ways to analyze big data to find patterns and relationships, make informed predictions, deliver actionable intelligence, and gain business insight from this steady influx of information. 

You can check it out here.

Thursday Jan 31, 2013

Using In-Database Analytics to Predict Fraud

Your data warehouse stores critical data telling you what is happening in your business and sometimes why it’s happening. But you can go beyond understanding why something went wrong. You can use past data to predict the future, correcting problems before they happen. In a recent survey that Oracle did of over 300 C level executives, 93% of them thought that their companies were losing an average of 14% of their total revenue because they couldn’t fully leverage the information they had already collected. One key way to do this (and you’ll hear more about this in a future survey) is to use predictive analytics. Let’s take a quick look at why and how.

Turkcell is a leading mobile phone provider in Turkey, with over 34 million subscribers. And like most mobile providers a majority of those subscribers use pre-paid accounts and pre-paid cards. Money launderers take advantage of this, and losses for this business are of the order of $5 for every $10,000. This may not seem like much, but with billions of transactions, this adds up to millions of dollars a year.

Like other companies, Turkcell examine huge quantities of data and build models that help it identify and ultimately predict and prevent fraudulent transactions.  Unlike many other companies, Turkcell does this analysis in its data warehouse. With 100 TB of compressed data – representing over a petabyte uncompressed – it would take a long time to move that data out of the warehouse and keep it up to date as new data arrived. And the window to stop the next fraudulent transaction might have already closed.

Oracle Advanced Analytics enables you to perform sophisticated predictive analytics inside a data warehouse. You can mine your data directly while it is inside the Oracle Database using either SQL or R language APIs or the Oracle Data Miner SQL Developer “work flow” GUI extension, depending on your need and existing skills. You build models for past behavior and use that to predict future behavior, improving your accuracy with time. And best of all, there’s no need to move the data around which takes time you might not have and also leaves you exposed to security risks. As Turkcell said “...we can analyze large volumes of customer data and call-data records easier and faster than with any other tool”

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