Thursday Jan 31, 2013

Using In-Database Analytics to Predict Fraud

Your data warehouse stores critical data telling you what is happening in your business and sometimes why it’s happening. But you can go beyond understanding why something went wrong. You can use past data to predict the future, correcting problems before they happen. In a recent survey that Oracle did of over 300 C level executives, 93% of them thought that their companies were losing an average of 14% of their total revenue because they couldn’t fully leverage the information they had already collected. One key way to do this (and you’ll hear more about this in a future survey) is to use predictive analytics. Let’s take a quick look at why and how.

Turkcell is a leading mobile phone provider in Turkey, with over 34 million subscribers. And like most mobile providers a majority of those subscribers use pre-paid accounts and pre-paid cards. Money launderers take advantage of this, and losses for this business are of the order of $5 for every $10,000. This may not seem like much, but with billions of transactions, this adds up to millions of dollars a year.

Like other companies, Turkcell examine huge quantities of data and build models that help it identify and ultimately predict and prevent fraudulent transactions.  Unlike many other companies, Turkcell does this analysis in its data warehouse. With 100 TB of compressed data – representing over a petabyte uncompressed – it would take a long time to move that data out of the warehouse and keep it up to date as new data arrived. And the window to stop the next fraudulent transaction might have already closed.

Oracle Advanced Analytics enables you to perform sophisticated predictive analytics inside a data warehouse. You can mine your data directly while it is inside the Oracle Database using either SQL or R language APIs or the Oracle Data Miner SQL Developer “work flow” GUI extension, depending on your need and existing skills. You build models for past behavior and use that to predict future behavior, improving your accuracy with time. And best of all, there’s no need to move the data around which takes time you might not have and also leaves you exposed to security risks. As Turkcell said “...we can analyze large volumes of customer data and call-data records easier and faster than with any other tool”

Tuesday Jan 15, 2013

Transforming Workforce Management with Oracle Endeca Information Discovery

Human Resources is back in the spotlight.  According to industry benchmarks, the cost of replacing an employee can equate to 1.5-4x an employee’s salary, and given ever shrinking budgets, improving employee retention is viewed as a major way to reduce costs on the bottom line.  In fact, according to a recent study by the Society of Human Resource Management, the three biggest challenges facing HR executives over the next 10 years are retaining and rewarding the best employees (59%), developing the next generation of corporate leaders (52%), and creating a corporate culture that attracts the best employees to organizations (36%).


Fortunately, data abounds which can help organizations make the best decisions necessary to solve these challenges.  Unfortunately, much of the information and the resulting insights which can come from it are outside the reach of traditional business analytics systems, in external websites, social media, text from human resource transactions kept in legacy systems, and documents in content management systems.  With this ever-growing complexity, HR executives can gain competitive advantage through richer intelligence, if they are able to draw new and innovative insight with a tool which provides previously untapped actionable information—Oracle Endeca Information Discovery.

Oracle Endeca Information Discovery helps human resource organizations to improve the relationship between companies and their employees, get to the real root causes behind issues, and create new best practices through a better understanding of the workforce by solving the problems associated with analyzing unstructured data. Oracle Endeca Information Discovery creates transformative opportunities for the business, and enables IT to cost-effectively support them in:  

  • Understanding the voice and sentiment of the workforce.  By providing the ability to use natural-language queries to derive insights from information from all sources, Oracle Endeca Information Discovery provides insight into the effectiveness of strategic and tactical HR decisions such as career changes, organizational realignment, compensation adjustments, training and a host of other significant HR events.
  • Identifying the root causes behind events and exceptions.  By combining structured and unstructured data about the workforce from internal and external sources, HR organizations are empowered to determine the reasons why things happen and respond to findings without direct IT involvement, saving time and cost.
  • Supercharging existing business analytics investments.  With the unscripted exploration of workforce data and full-featured search, navigation & interactive analytics, HR organizations can leverage, improve, and extend existing investments in workforce analytics and HCM applications.
To find out more about Oracle Endeca Information Discovery for workforce, join us at our upcoming webcast on January 29, 2013.  Click here to find out more (http://www.oracle.com/goto/workforceanalytics)

About

We're taking the pulse of the Business Intelligence and Analytics market based on our insights and our experiences with colleagues, customers,and partners.

Search

Categories
Archives
« January 2013 »
SunMonTueWedThuFriSat
  
1
2
3
4
5
6
7
8
9
10
11
12
13
14
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
  
       
Today