Professionnel

Marketing loves bandwagons. They will take a number of buzz words, apply it to every product they can find, until the word has no meaning and the initial emotional value attached to it is stuck under a school desk somewhere. Here we have some indication that the word "professional" has reached that limit: when you can get "Professional Chewing Gum", you know the end is near.

Let's hope the Sun marketing campaign does not abuse the word Community. For the moment everything is going really well, and the whole new Sun look is really refreshing and strikes a cord. It is honest and true to the company's history. But please know that there is a limit to all goodness: I'd hate to think what "community chewing gum" is going to taste like :-)

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