GSMA starts a new initiative to develop an embedded SIM

Here you can find a press release from the GSMA about their new initiate about a embedded SIM card. Most people think the recent rumours about the collaboration between Gemalto And Applet about embedded SIM is behind this. Subscription management is something that was under discussion now for some years especially in the M2M area, there is a 3GPP SA3 TR about subscriptions management for M2M devices. I think it is good that the carriers take here the initiate and get their act together. The interesting question will be how, when and where will this be trickle down into the standards organizations.
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