Rob Tarkoff

Executive Vice President and General Manager, Oracle Customer Experience

Rob Tarkoff joined Oracle in 2018 to lead Oracle Customer Experience (CX) Cloud product and strategy across marketing, sales, commerce, and service. His goal is to build products that help companies succeed in the Experience Economy.

Tarkoff spent the last 15 years focused on the customer experience, developing products for both large and early-stage companies. Most recently, as president and CEO of Lithium Technologies, he created the leading software in online communities. Prior to that, Tarkoff ran the Digital Enterprise business for Adobe.

Tarkoff holds a BA in political economy from Amherst College and a JD from Harvard Law School.

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Recent Blogs

THE FUTURE OF CX: PART 4 You don’t have to choose between best and ...

Our leading customers have discovered ‘best-of-breed’ isn’t always ‘best’ when distributed customer experience tech puts every application on an island, disconnected natively from other parts of the application ecosystem. At Oracle, we believe that best and complete are not contradictory and that it’s not bad to have features in your product.

Classic approach to CX technology needs a reboot

Now I’d like to discuss with you how we believe the future of CX technology deserves and needs more than the classic approach the industry has been taking to delivering customer experiences.

The pressure is on for exceptional experiences in real-life and ...

Last time we talked about how some very clear expectations and pressures have changed how customers engage. 2023 will be a year unlike any we’ve seen in the last decade. The pull of customer expectations and larger market forces will expose how deep and interconnected the roots of CX technology must be to achieve real innovation.

Eyes on the horizon of evolving customer expectations

Over the next few weeks, I look forward to sharing with you – in a five-part series – our point of view on the future of customer experience. Let’s get started. There is a lot to talk about.

Oracle engineers CRM's future

Learn more about Oracle's next breakthrough in sales and marketing technology and the future of CRM.

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