Chad S. White

Head of Research, Oracle Digital Experience Agency

Chad S. White is the Head of Research at Oracle Digital Experience Agency and the author of four editions of Email Marketing Rules and nearly 4,000 posts about digital and email marketing. A former journalist, he’s been featured in more than 100 publications, including The New York Times, The Wall Street Journal, and Advertising Age. Chad was named the ANA's 2018 Email Marketer Thought Leader of the Year. Follow him on LinkedIn, Twitter, and Mastodon.

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Recent Blogs

The Biggest Shifts in Email Marketing Trends for 2025 [with on-demand ...

Leveraging the results of our sixth annual Email Marketing Trends Survey, we highlight the highest impact trends overall, the trends with the biggest increases and decreases in adoption and impact, the trends with the largest gap between its impact and its adoption, and more.

Email Marketing Trends for 2025: Unproven Opportunities

Our sixth annual survey of our digital marketing and communications experts reveals some unproven trends in email marketing that are risky.

10 Big CX Ideas for 2025

The customer experience is undergoing a dizzying evolution that’s disrupting the status quo like never before. Here are the biggest disruptors and how to adapt.

A Year of Campaign Subject Lines: Inspiration from 2024

Leveraging holidays, seasons, and other special occasions can give your emails and other digital marketing campaigns a timely (and sometimes quirky) edge. To inspire you, we’ve pulled together some of our favorite subject lines from 2024 that do just that.

How to Identify & Create More Great Customers

Every company wants more customers. But even more than that, you want great customers. Here’s a framework for identifying and creating more great customers...

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