Autumn Black

Content Marketing Specialist, Oracle Advertising and CX

Recent Blogs

Fine-tuning your ad targeting strategy for Mother’s Day

When building out your Mother’s Day ad campaign, it’s important to have data-driven insights on consumer spending habits this time of year. Luckily, we've pulled together key purchasing trends from NRF with helpful targeting tips from Oracle Advertising to help advertisers refine their ad targeting strategies.

Often Imitated Podcast: The leap and the nudge with Meggie Palmer, ...

In another episode of the Often Imitated podcast, host Ian Faison speaks with PepTalkHer Founder and CEO, Meggie Palmer, about how to provide a little nudge to your CX customers.

Audience acquisition for advertisers: Low-risk, medium-risk, and ...

Whether you’re building your audience in email, SMS, mobile, web or direct mail, your acquisition methods can have a profound impact on performance.

The evolution of brand safety and context in advertising [Infographic]

A comprehensive brand safety strategy requires effective adtech solutions that enable advertisers to find brand suitable ad inventory in contextually relevant ad environments.

5 steps to a better brand suitability strategy

A successful brand suitability strategy relies on contextual targeting tactics combined with effective ad measurement capabilities. These five steps can help get you there.

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