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Author Profile

Steve Olenski

Director of CMO Content & Strategy

Steve Olenski is the Director of CMO Content & Strategy for the Oracle Marketing Cloud. He is a highly accomplished blogger/writer who is a regular contributor to such well-known and respected publications such as Forbes, Business Insider, Social Media Today and Marketing Land, to name a few. He is a also a member of the Editorial Board for the Journal of Digital and Social Media Marketing and co-author of the book StumbleUpon For Dummies.

Dear CMOs, Mobile Data Security Should Be Everything

Ok quick review for those who are currently out sick and thus may have missed the news. I will expect a note signed by Epstein's Mother. NOTE: If you don't know...

Helping CMOs Look At The Digital Space From A Human Perspective

If continually bombarded with data and technology, it can at first feel overwhelming. Despite initially creating confusion soon after its introduction, we then...

3 Things To Scare CMOs This Halloween

Someone once said about Halloween: "It's said that All Hallows' Eve is one of the nights when the veil between the worlds is thin - and whether you believe in...

11 Marketing Books Every CMO Should Read

It’s safe to say that marketing isn’t the same industry it was even five years ago. If you’re a CMO, you know how crucial it is to stay ahead of industry trends...

For Cross Channel Marketing Success, Don’t Sit On Data; Act On It

I know, I know you have all the data you could ever need, blah, blah blah. And I know you know that ours is a cross channel world where a whole lot of us use...

3 Steps to Success in Omni-Channel Orchestration

Before I get to the aforementioned steps, if you're in marketing and are reading this and are not convinced the majority of people AKA consumers AKA your...

5 Steps CMOs Can Take To Prepare For The Next Disruption

The immediacy of online interaction has made marketing both easier and more challenging than ever before. On one hand, companies can respond to market shifts in...

Behold the Business Value of Omni-Channel Orchestration

If you think ours is not an omni-channel world, think again. The fact is we humans are using more and more channels to engage with everyone, including brands...

How CMOs Can Stay Fit With Their Busy Lifestyle

The role of Chief Marketing Officers is growing day by day. With all the advancements in technology and sophistication of the web over the past decade,...