Recent Posts by Steve Olenski

Ok quick review for those who are currently out sick and thus may have missed the news. I will expect a note signed by Epstein's Mother. NOTE: If you don't know this reference it means you're under the age of 40. So Google It. Anyway, for the uninformed... When it comes to data, roughly 90% of ALL data in the world has been produced or created just in the past two years alone. Broken down to the minute, try this on for size from the folks at Domo: That is EVERY MINUTE of EVERY...

If continually bombarded with data and technology, it can at first feel overwhelming. Despite initially creating confusion soon after its introduction, we then realize the benefits of a new technology. From there, it leads to a new norm, helping us understand our own intentions and behaviors. At first, we had millions of data points. However, we solved that by creating new marketing roles like that of data scientist. Five years ago, no one knew what that was. Today, you are...

Someone once said about Halloween: "It's said that All Hallows' Eve is one of the nights when the veil between the worlds is thin - and whether you believe in such things or not, those roaming spirits probably believe in you, or at least acknowledge your existence, considering that it used to be their own. Even the air feels different on Halloween, autumn-crisp and bright." Well if the air feels different today for chief marketing officers, CMOs to me and you, these may be the...

It’s safe to say that marketing isn’t the same industry it was even five years ago. If you’re a CMO, you know how crucial it is to stay ahead of industry trends — and how challenging that can be when the industry is constantly evolving. Although we receive the majority of our news through sound bites and social posts, there’s nothing quite like sitting down with a good book to learn new perspectives on such a dynamic field. To get your reading list started, here are 11...

I know, I know you have all the data you could ever need, blah, blah blah. And I know you know that ours is a cross channel world where a whole lot of us use multiple channels as we make our way to the checkout line - be it a real checkout line or of the digital/online variety.  But for kicks and giggles let's look at how top performing brands handle use data. The chart below shows how top performing businesses use numerous activities to put insights − generated through...

Before I get to the aforementioned steps, if you're in marketing and are reading this and are not convinced the majority of people AKA consumers AKA your customers (yes this applies to you B2B marketers) use more than one channel to do pretty much everything — well, you may want to sit up take note of the world around you.  Consumers today, on average, use six channels with nearly 50% regularly using more than four. In the US alone 98% switch between devices in the same day.  ...

The immediacy of online interaction has made marketing both easier and more challenging than ever before. On one hand, companies can respond to market shifts in real time. On the other, new innovations can quickly make once-vital services unnecessary. In other words, disruption is now part of every brand and business' DNA. Or at least it better be for the next disruption is coming.  It's only a matter of time. No event demonstrates disruption better than Netflix’s...

If you think ours is not an omni-channel world, think again. The fact is we humans are using more and more channels to engage with everyone, including brands and marketers every single day. Just consider these stats: 15 years ago the average consumer typically used two touch-points when buying an item and only 7% regularly used more than four. Today consumers use an average of almost six touch-points with nearly 50% regularly using more than four.  98% of Americans switch...

The role of Chief Marketing Officers is growing day by day. With all the advancements in technology and sophistication of the web over the past decade, marketing is truly becoming a task that never sleeps. That being said, factoring the time to stay fit can be extremely difficult in this high-level position. As a good deal of the job involves sitting at a desk staring at a computer screen, making an effort to prioritize fitness is absolutely essential for a long, fruitful...