Recent Posts by Srijana Angdembey

Oracle CX Marketing recently featured season two of “On the Fly”—a video series with small, two-minutes-or-less bites of digital marketing and customer experience advice from experts, given to you during the current disruption. To view the full video series, check out the YouTube playlist. An engaging customer experience (CX) was once only nice to have, but during periods of uncertainly, it becomes a must have to provide the advice and solutions your customers need and build custo...

Oracle CX Marketing recently featured season two of “On the Fly”—a video series with small, two-minutes-or-less bites of digital marketing and customer experience advice from experts, given to you during the current disruption. To view the full video series, check out the YouTube playlist. In the meantime, look at these tips from the pros about marketing during a period of uncertainty: 1. Rethink customer questions Your customers’ questions may have changed dramatically in...

On the Fly is our video series with small bites (two mins or less) of marketing and customer experience advice and training from experts, given to you during the current disruption. While this holiday season will look very different from what we’re used to, it will still present an opportunity for marketers to find innovative ways to reach their customers. What will this new reimagined holiday marketing season look like? We reached out to the Oracle CX Marketing consulting team’s...

On the Fly is our video series with small bites (two mins or less) of marketing and customer experience advice and training from experts, given to you during the current disruption. Welcome to episode 34 featuring John Culver, an Oracle Solution Engineer. As someone who works closely with our customers to understand their needs, John offers valuable advice to organizations developing new digital experiences. Instead of overengineering and deploying everything at once, he...

On the Fly is our video series with small bites (two mins or less) of marketing and customer experience advice and training from experts, given to you during the current disruption. More time at home has meant more screen time. If you are feeling worn out by endless virtual meetings and events, you’re not alone. Why discuss this on a blog about a video series? Because we are all feeling the burn out and it may be affecting our creativity. Scott Monty, strategic communications and...

On the Fly is our video series with small bites (two mins or less) of marketing and customer experience advice and training from experts, given to you during the current disruption. Customer experience and customer service are two terms that are often used interchangeably. In this episode of On the Fly, Steve Curtin, author of Delight Your Customers, clarifies the difference. Here is how he defines key industry terms related to customer experience:   Customer service is a voluntary...

On the Fly is our video series with small bites (two mins or less) of marketing and customer experience advice and training from experts given to you during the current disruption. Content marketers, are you feeling like an “on-demand vending machine”? Are you struggling to keep up with all the asset demands from your team? You are not alone. Robert Rose, Chief Strategy Officer at the Content Advisory, says the two most common types of questions he gets on digital content strategy are...

On the Fly is our video series with small bites (two mins or less) of marketing and customer experience advice and training from experts, given to you during the current disruption. Welcome to episode 30 with CX expert and CEO/Founder of Experience Investigators, Jeannie Walters. Customer demand has shifted quickly and dramatically in the last few weeks, says Jeannie. Knowing what your customers need and how you can be there for them is extremely important. Instead of guessing what...

On the Fly is our video series with small bites (two mins or less) of marketing and customer experience advice and training from experts, given to you during the current disruption. Meet Melanie Deziel, founder of StoryFuel and author of The Content Fuel Framework. I just started reading it and I highly recommend it to all content creators. She is our featured expert this week and has some great insights into the types of content that will work best with your audiences right now. So,...