On the
Fly is our video series with
small bites (two mins or less) of marketing
and
customer
experience advice and training from
experts, given to you during the current
disruption.
Customer experience and
customer service are two terms that are often used interchangeably.
In this episode of On the Fly, Steve
Curtin, author of Delight Your
Customers, clarifies the difference. Here is how he defines key
industry terms related to customer experience:
Customer
service is a voluntary...
