Recent Posts by Srijana Angdembey

On the Fly, our new video series with small bites (two mins or less) of marketing advice and training from marketing experts, delivered while they are on the road, at the airport, or traveling somewhere.  Our expert On the Fly this episode is Matt Heinz, B2B marketing and sales guru. Matt has a rather unusual question: “Does your marketing smile?” Now you may ask, how can marketing smile? Matt explains that too often in B2B marketing, your content can get static, boring, and...

Welcome to episode 18 of On the Fly, our new video series with small bites (two mins or less) of marketing advice and training from marketing experts, delivered while they are on the road, at the airport, or traveling somewhere.  Our featured guest this week is Tom Martin, president and founder of Converse Digital, who brings us tips to “sell greatly”. What does it mean to sell greatly? Tom explains that people in the sales and marketing world put far too much emphasis on...

On the Fly, our new video series with small bites (two mins or less) of marketing advice and training from marketing experts, delivered while they are on the road, at the airport, or traveling somewhere.  Katie Martell calls it like it is and has rightly earned the title “unapologetic marketing truth-teller”. In this episode of On the Fly, she warns us to be careful of pandering to social movements. If your company doesn’t actually support the movements in its policies, it...

Welcome to episode 16 of On the Fly, our new video series with small bites (two mins or less) of marketing advice and training from marketing experts, delivered while they are on the road, at the airport, or traveling somewhere.  “You don’t need more content marketing”, says Gini Dietrich, our expert On the Fly this week. Gini is the founder and author of Spin Sucks. She is an award-winning blogger, marketer, and communications professional. Coming from someone who lives...

On the Fly is our ongoing video series with small bites (two mins or less) of marketing advice and training from marketing experts, delivered while they are on the road, at the airport, or traveling somewhere.  We are thrilled to have Lee Odden, CEO of TopRank Marketing, as our expert On the Fly for this episode. In an age where customer trust is vital for brand survival, Lee reminds us that our content should be optimized for SEO and trust as well, because what good is...

Meet the Markies is a series that shines a spot light on the individuals behind Markie-winning teams. This week's Meet the Markies features Bharath Ram Srinivasan, Head of Demand Platforms at HPE. Tell us about your current role: I head the demand platforms teams at HPE, which includes marketing platforms such as Oracle Eloqua. How do you use Oracle CX solutions in your day-to-day job? Oracle Eloqua is the backbone of our demand generation engine. It is not just an email platform...

On the Fly is our new video series with small bites (two mins or less) of marketing advice and training from marketing experts, delivered while they are on the road, at the airport, or traveling somewhere.  We are thrilled to have Tamsen Webster as our expert On the Fly this week! As someone who has spent 20 years in marketing, 13 years at Weight Watchers, and 4 years as TEDx Executive producer, Tamsen has built expertise around helping individuals and organizations find,...

Meet the Markies is a series that shines a spotlight on the individuals behind Markie-winning teams. This week's Meet the Markies features Michael Aho, Growth developer around Marketing Automation technology and team leader for use of data, Bonnier News. Tell us about your current role: I’m focused on our modernization and data-driven change journey around Oracle Eloqua. I get to build and develop a marketing automation dream team together with our director of data, marketing,...

On the Fly is our new video series with small bites (two mins or less) of marketing advice and training from marketing experts, delivered while they are on the road, at the airport, or traveling somewhere.  Majority of marketers still find data-driven marketing difficult. Just collecting data is not enough. In episode 13 of On the Fly, Chris Sietsema of Teach to Fish Digital offers digital analytics tips, so marketers can make more informed business decisions.  When...