Recent Posts by Srijana Angdembey

On the Fly is our video series with small bites (two mins or less) of marketing and customer experience advice and training from experts, given to you during the current disruption. This week’s featured expert is Viveka von Rosen, Chief Visibility Officer with Vengreso. Viveka is a LinkedIn expert and has tips to help you get more quality referrals using LinkedIn.  92% of consumers trust referrals from people they know, and people are four times more likely to buy when referred by...

In the first part of our "On the Fly" series recap, we shared with you 10 Marketing Tips on the Fly from the Pros, and now we’re sharing ten more: #1: Treat Newsletters More like Actual Letters “According to research from MarketingProfs and the content marketing institute, 87% of marketers are using email newsletter as a way to distribute their content- or focusing on the “news” part of the newsletter. However, very few are leveraging newsletters as an opportunity to directly...

 On the Fly is our video series with small bites (two mins or less) of marketing and customer experience advice and training from experts, given to you during the current disruption. Episode 22 of On the Fly features Customer Services and Customer Experience Expert, Shep Hyken, with three ideas that will help you build relationships and create a better CX even during periods of uncertainty: 1.  Reach out to past, present, and future customers using video. The key is to make it...

Missed out first season of "On the Fly?" Here is your chance to catch up. In partnership with Convince and Convert, we produced “On the Fly”—a video series with small, 2-minutes-or-less bites of marketing tips, advice, and training from marketing experts, delivered while they are on the road, at the airport, or otherwise on the go. To view the full video series, check out the YouTube playlist or the Modern Marketing Blog. In the meantime, take to heart these ten tips from the...

We are very excited to bring you season 2 of On the Fly. On the Fly is our video series with small bites (two mins or less) of marketing and customer experience advice from experts, given to you during the current disruption.  Jay Baer kicks off season 2 from his home office with a very important reminder to rethink your customers’ questions. All customers have questions about your company and its offerings and a large percentage of them are researching online. But how has this...

A crisis can turn things upside down for everyone. It can put many people and businesses into tough spots where they have to prioritize and concentrate on what’s really important and what will help them pull through a period of anxiety and uncertainty. During such a time, marketers can keep marketing, but effective messaging tries to be human, helpful, and mindful. They need to watch their tone and their approach, which might not be easy, but they should be reaching out to...

Meet the Markies is a series that shines a spotlight on the individuals behind Markie-winning teams. This week's Meet the Markies features Arpine Babloyan, Director of Acquisition Marketing for Verndale. Verndale is a nominated for the 2020 Markie Awards.  Tell us about your current role: I am the Director of Acquisition Marketing for Verndale, responsible for demand generation and supporting our New Business Sales team. I cover areas like campaign orchestration,...

Meet the Markies is a series that shines a spotlight on the individuals behind Markie-winning teams. This week's Meet the Markies features Mike Weissberg, Digital Marketing Manager at Construction Specialties. Tell us about your current role: I’m the Digital Marketing Manager – I help with our brand’s digital customer experience.  If it’s something internet-related, I’m probably there. How do you use Oracle CX solutions in your day-to-day job? We’ve implemented Oracle Commerce...

On the Fly, our new video series with small bites (two mins or less) of marketing advice and training from marketing experts, delivered while they are on the road, at the airport, or traveling somewhere. Our guest this week is Anthony Helmstetter, a digital marketing expert and an analyst with Convince & Convert. Anthony is On the Fly to shed some light on dark social and why it is good for your business. Dark social sounds ominous, but it just refers to web traffic that’s...