Recent Posts by Simon Robinson

RS Components is the leading distributor of electronic, electrical & industrial components. A valued Responsys client, we caught up with their eCommerce marketing expert Harriet Mitchell ahead of her talk at Interact 2013 London. Q: Interact 2013 is about coming together to move marketing forward. One of the themes we’ll be focusing on is why business to business (B2B) marketers need to put the customer relationship back at the centre of their marketing strategy. How can...

Here at Responsys, we couldn't be more excited to be welcoming Will Whitehorn as a keynote speaker at Interact 2013 London next week. A former Virgin executive and 'right hand man' of Richard Branson, Will led one of the most groundbreaking business ventures of the 21st century: commercial space travel. He brought it from a nascent dream in the mind of Richard Branson to a project with real spacecraft, test flights, a spaceport, and imminent daily flights one hundred miles...

The Marketing Budgets 2013 report by Econsultancy and Responsys paints a very buoyant picture for marketing investment over the coming year – for both offline and digital marketing. Based on a survey of 800 marketers, the results reflect a more stable economic environment, as marketers across all industries are looking to increase their budgets to create customer-centric, relationship-led campaigns. For example, marketers will continue to invest in the digital channels and...

Responsys recently announced the results of its first ever Cross-Channel Marketing Report, carried out in conjunction with Econsultancy. The research collected the views of 650 UK digital marketers on all aspects of the cross-channel marketing mix. The survey found that less than a third (32%) of UK marketers rate themselves as excellent or good at driving coordinated cross-channel marketing campaigns, with a quarter of respondents citing the lack of a clearly defined strategy...

A week ago, we welcomed 400 marketing professionals to Responsys Interact 2012 EMEA in London. Attendees came to share and learn New School Marketing techniques, and were treated to a wide range of inspirational keynotes, educational breakout sessions and unique evening entertainment. Now that the dust has settled, here's a look back at just a few highlights of Responsys Interact 2012 EMEA. Opening the show - Responsys CEO Dan Springer started the day by welcoming all of our...