Location-based advertising has long been one of the most hyped
promises of GPS technology and the mobile marketing boom. It's hard not to see why:
Imagine a retailer being able to identify when a customer is close
to a store and instantly send that customer a custom offer tailored
to preferences and purchase history. But so far, the concept hasn't
lived up to billing, primarily because of concerns over consumer
privacy and poorly-executed campaigns.
But a new study -- from Verv...
