Author Profile

Sara Richter

Sara leads marketing for Clicktale, connecting fellow digital leaders to a better understanding of customer behavior through experience analytics. Sara has over 15 years’ experience in senior global marketing roles at high-growth martech organizations including IBM Tealeaf, Acquia, SmartFocus & Unica. Her passion is for building marketing teams that act as a trusted partner to the sales organization and as such, excels in strategy and communications which deliver measurable pipeline, and revenue. Sara holds a BA from the University of California in Los Angeles.

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