Digital marketers obsessively court
Millennials, for obvious reasons. They're glued to their
devices, eager to spend and always open to trying new things. But
with so much attention on the 20-something crowd, digital marketers
are neglecting an arguably even more lucrative source of business:
Baby Boomers.
Baby Boomers have long been an important target for every
marketer — and, it turns out, they're not just spending their money
in brick-and-mortar stores, but they're...
