ROLAND SMART is a product oriented marketing leader who serves as a vice-president in the Oracle corporate marketing group. During his tenure he has led several modernization initiatives related to The Oracle Technology Network, social programs, and content/inbound programs. His previous experience includes early roles at a number of startups including Involver which was acquired by Oracle in 2012. Smart speaks at industry events such as the ad:tech, Modern Marketing Experience, The Social Media Optimization Conference, SXSW, and co-hosts The Marketing Agility Podcast. He's written for such industry publications as Forbes and iMedia. His acclaimed book The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage was published in 2016 by Wiley.