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Author Profile

Roland Smart

ROLAND SMART is a product oriented marketing leader who serves as a vice-president in the Oracle corporate marketing group. During his tenure he has led several modernization initiatives related to The Oracle Technology Network, social programs, and content/inbound programs. His previous experience includes early roles at a number of startups including Involver which was acquired by Oracle in 2012. Smart speaks at industry events such as the ad:tech, Modern Marketing Experience, The Social Media Optimization Conference, SXSW, and co-hosts The Marketing Agility Podcast. He's written for such industry publications as Forbes and iMedia. His acclaimed book The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage was published in 2016 by Wiley.

 

 

Recent Posts by Roland Smart

Oracle’s Approach to Global Enterprise and Startup Innovation: An Interview with Reggie Bradford

In this episode of OracleNext, I had the opportunity to talk to Reggie Bradford, Senior Vice President of the Oracle Global Startup Ecosystem—Oracle's startup program for entrepreneurs worldwide. Previously, Reggie was CEO of Vitrue—a pioneering cloud-based social marketing...

Scale Now Applies to Nearly Any Business

For this episode of OracleNext, I was thrilled to welcome Aaron Lazenby, Editor-in-Chief of Profit Magazine. The newest issue of Profit examines how enterprises large and small are conducting business at scale—whether that means improving their capital investments; using...

How AI Is Changing the IT Architecture Landscape

Face it: Many people fear artificial intelligence. AI, they worry, is taking jobs from humans. Or worse, if they take their cues from movies like 2001: A Space Odyssey or the more recent Ex Machina, they've come to believe that self-aware software will end up plotting against its...

Understanding GraalVM: Open a Window into the Developer's World

In this episode of OracleNext you'll hear from Alexa Morales, a technology journalist with over 18 years of experience covering developer communities and technologies. Her recent Forbes article "GraalVM 1.0 Gives Developers a Speedy Polyglot Runtime—And Helps Twitter Save Money" ...

Introducing the OracleNext Podcast

OracleNextis a new podcast featuring wide-ranging conversations about how companies are putting emerging technologies to work. From cloud to artificial intelligence and from blockchain to customer experience, the critical choices we make today determine where our business goes...

Autonomous Database and the Changing Role of the DBA

In this episode of OracleNext you'll hear from Jeff Erickson, who expands on his recent Forbes articles exploring autonomous databases and the impact innovation is having on database administrators (DBAs). His reporting is based on ongoing engagement with Oracle product managers...

The World of Data Management According to Paul Sonderreger

Get the lowdown on the new European data privacy regulations—which by the way reverberate far beyond the European Union—on this edition of the OracleNext podcast. Data expert Paul Sonderegger riffs on how the data handling framework, rolling out this year, could impact...

Solving the Right HR Problems

In this episode of OracleNext you'll hear from Rob Preston, who expands on his recent Forbes article "How To Solve The Right Problems With Your New HR System." The story is based on a series of interviews that Rob conducted with Wade Larson, the chief human resources officer at...

Travel, Shop, and Teach

Explore happenings in Oracle Technology Network. By Roland Smart January/February 2017   Oracle Code: Join the Developer Roadshow Beginning in March 2017, Oracle will host Oracle Code, a global developer roadshow including hands-on labs, technical sessions with Oracle experts, and...