As customer
expectations have accelerated thanks to the proliferation of
channels and
online social communities, and as questions only get more complex,
brands must
seek out ways to bring knowledge out from its central repository
and instead
place it at the point of need. Of course, creating, storing and
surfacing
knowledge in this new paradigm requires a calculated
transformation.
Join Esteban Kolsky, Principal and
Founder, ThinkJar and Nav
Chakravarti, Vice President, Oracle...