By Mike Stiles on
Dec 04, 2012
The rush for business organizations to establish, grow,
and adopt social was driven out of necessity and inevitability. The
result, however, was a sudden, booming social presence creating
touch points with customers, partners and influencers, but without
any corporate social
organization or structure in place to
effectively manage it.
Even today, many business leaders remain uncertain as to
how to corral this social media thing so that it makes sense...
