“Thanks to Oracle CRM On Demand, our sales force, customer
service, and marketing teams now all share the same tool. As such,
we have a complete view of our customers, which helps us
effectively meet their sales and service needs, efficiently solve
any delivery problems, and better promote our innovative and
competitive products in the sustainable construction market.” —
Nicolas Bouffier, Project Management Officer, CRM Program,
Lafarge
Lafarge worked with two partners on its...