Recent Posts by Richard Lefebvre

I am delighted to inform you that the OPN Cloud Services Resell Program is now formally released. You can start applying to the Fusion CRM (see details and application page here) and/or RightNow (see details and application page  here) resell rights as of Today. Other Oracle SaaS solutions (SRM, Eloqua, OPA,…) will be later added to the program. Please let me know if you have any question. Richard Lefebvre

The marketer extraordinaire wears many hats, manages a variety of channels, and is challenged to understand the ongoing technological developments changing the way buyers and customers interact with brands. You’ve heard the word on the street: ‘The buyer is in control.’ Your marketing has to be ‘customer centric.’ And I can’t say it enough: take a cue from Carly Simon and don’t be vain! In this Eloqua blog post, Amanda Batista talks about marketing efficiency and shows...

Oracle University’s course: RightNow Customer Portal Cloud Service Customization for Developers has just become available in both an In Class and Live Virtual Class format. This 3-day course focuses on Customer Portal, the web site site that customers access for self-support. You will begin by learning basic customizations that do not require programming skills, but can be accomplished through configuration settings and simple editing of text files. These types of customizations...

Global Organizations Reaping Benefits of Embracing Oracle CX Solutions Customers want simple, consistent, and relevant experiences across all channels, touchpoints, and devices. Creating a great customer experience means delivering these qualities consistently over time across the entire customer lifecycle. Exceptional customer experiences create the loyalty, advocacy, and repeat business that drives success. Customer experience (CX) remains a huge priority for global...

In a collection of 18 YouTube short videos, you can get a complete view of Oracle Social Relationship Management Platform Products. Check the most complete market SRM suite and get ready to boost your CX business with it!

A new partner marketing kit on OPN (access with your OPN Login):  Oracle RightNow Cloud Service: Serve Your Customers Anywhere.   This kit can be used by Oracle partners for demand generation activities. Assets in the kit include a partner guidance document, copy blocks, webcasts, infographics, and more. 

Oracle and Salesforce.com have recently announced some partnership. In order to highlight what is the exact nature of this partnership, all Oracle CRM customers, including Oracle CRM On Demand customers, will receive a communication which confirms that, beyond the areas of partnership, Oracle and Salesforce.com keep competing in the CRM market place and Oracle is still committed to deliver the market-leading CX and CRM capabilities and services. Read the communication here 

We are happy to announce that the Guided Learning Paths for Oracle | Eloqua Sales & Pre-Sales are now available to OPN partners. Sales Specialist PreSales Specialist If you are interested in Eloqua news and upcoming training, please make sure to join the Oracle Eloqua Marketing Cloud Service Knowledge Zone to be notified of any Eloqua partner enablement updates.

Businesses have been trying to master the art and science of customer relationship management (CRM) for years, but how is CX different from CRM? Here’s Bob Hayes’  answer to this question in this Forbes Article