Recent Posts by Richard Lefebvre

“Everybody from online, CRM and data, channel management, communications, and content had to pull together to deliver one campaign and Eloqua was the glue that held it all together.” says Paul Higgins, Marketing Director, TalkTalk Business (UK, telco) in this 2'23 video. Challenges Nurturing multiple sales channels with very diverse customers. Generating leads qualified to a very high standard. Engaging a fatigued and apathetic target audience. Positioning the brand as industry...

We are pleased to announce that Oracle CRM On Demand Release 24 is Generally Available as of October 25, 2013 Get smarter, more productive and the best value with Oracle CRM On Demand Release 24. Oracle CRM On Demand continues to be the most complete Software-as-a-Service (SaaS) CRM solution available. Now, with Release 24, organizations of all types and sizes benefit from actionable insight anywhere, anytime, as well as key enhancements in mobility, embedded social,...

To achieve Oracle Validated Integration, Oracle partners are required to meet a stringent set of requirements that are based on the needs and priorities of the customers. Based on a Telephony Application Programming Interface (TAPI) framework the CRM++ Asterisk Telephony Connector integrates the Asterisk telephony solutions with Oracle® Sales Cloud. "The CRM++ Asterisk Telephony Connector for Oracle® Sales Cloud showcasesCRMIT Solutions focus and commitment to extend the...

At Oracle OpenWorld in September, Oracle announced that Social Relationship Management (SRM) suite is further integrated with Oracle Eloqua, its newly acquired marketing automation platform. "Oracle is the only leading vendor to date to have fully integrated social with a sales lead management platform within the context of marketing automation" writes Gerry Brown in this Ovum report, in which you can read and understand all the benefits of this integration,

Oracle is delighted to share with you that BPI OnDemand has achieved the Oracle Fusion CRM Cloud Service 2013 Specialization and is the EMEA first ever Oracle Sales Cloud reseller ! One of Oracle's most active CRM SaaS partners across EMEA, BPI OnDemand operates out of the UK with subsidiaries in Spain and South Africa that will also benefit locally from the specialization and reseller status. BPI OnDemand distinguishes itself from other Oracle Sales Cloud integrators with 2...

The latest version of the Specializations Catalog is now live on the OPN Portal, updated as of October 31st, 2013. Oracle Social Relationship Management is now included. Please also check the "Cloud Services Specialization Criteria" page (57) that is summarizing the CX Cloud Services specialization paths.

Two New Studies Point to the Direction Retailers are Taking in their CX Initiatives. Is it the Right Direction? The sheer velocity of change in retailing and customer behavior is forcing retailers to reinvigorate, expand and sharpen their vital Customer Experience (CX) strategies. Customers are becoming increasingly dynamic as they race to embrace the newest digital channels; shop in new ways on mobile devices, including smartphones and tablets, on the Web and in the store;sha...

In this Forbes article, read how companies can become more successful at placing customers in the center of their business... At Oracle we’ve been on a 10-year enterprise-wide journey toward greater customer-centricity—and that has required a change in our culture. What’s your journey’s story towards focusing more on your customers?

"As we strive to be a world-class company for our patients we needed to align with a company like Oracle who also is a world-class brand," says Roger Gold, National Director of Customer Engagement. Chiro One Wellness Centers is a national healthcare provider. It plans to grow to 1000 offices across the globe by 2020 and Oracle Sales Cloud will make that possible. Watch the 4'33 YouTube video featuring Chiro One success with Oracle Sales Cloud