If
customers have changed, if the way they research and shop have
changed,
if their expectations have changed, if their ability to act
on
dissatisfaction has changed, but your
customer experience has NOT changed, what was once
“good enough” may now be crippling.
Well, the customer has
changed, and why wouldn’t they? You’ve probably changed too in
your
role as consumer. There’s more info available, it’s easier to
get,there’s more choice, you’re more mobile, you’re more...
