Social media
marketing
is all about building authentic relationships. It involves many of
the
things human relationships live and die by; knowing the person,
trust,
altruism, patience, etc. So it follows naturally the opposite
traits
would lead to relationship failure; narcissism, mistrust,
selfishness
and the like.
When
you look at how some brands treat their fans, followers and
customers
on social, it kind of makes you wonder what their real world
humanrelationships are...
