Recent Posts by Richard Lefebvre

Oracle CEO Mark Hurd on customer-obsessed marketing. ‪#‎OracleCX15 http://ora.cl/tsC

It seems that the idea of being loyal to a particular brand is a thing of the past. Researchers found "a third of people preferred low prices to points or other incentives" - http://www.bbc.com/news/business-32036916. So if customer loyalty is a myth, what should you focus on instead? http://ora.cl/xlJ

Put the consumer back into B2B, when people buy from people what tips can you learn from the B2C community? #CustomerConcepts http://ora.cl/UnJ

The most well-intentioned CX improvement plans often go awry unless they’re woven into a single holistic approach. That’s the inescapable conclusion from a week of discussions on stages and on the sidelines of Oracle’s Modern Customer Experience Conferences held last week. http://ora.cl/grZ

Oracle Kathryn Perry was among the throngs of people from around the world who gathered in the Entertainment Capital of the World last week to attend Oracle’s Modern Customer Experience Conferences 2015. The four interactive events included marketing, sales, commerce, and service. They were designed to help attendees explore the trends, techniques, and technologies to deliver a seamless and effective modern customer experience. There are three articles, which were written after...

OpenWorld Call for Presentations is now open and must be submitted by April 29th, 2015. Each year, Oracle OpenWorld offers 2,000+ sessions at the conference. The majority of these sessions are allocated to Oracle Product Development, presenting on the latest Oracle technologies and solutions, as well as Customers, showcasing their success stories. Only a small number of these sessions are allocated to partner presented sessions each year, so it isimportant that you know what...

April 21st , 2015, 17:00 CET Join us for an Oracle Customer Reference Forum at 8:00 AM PT / 11:00 AM ET / 5PM CET on Wednesday, April 21st, 2015 with iBasis’ Katherine Doe, Vice President Commercial Operations. iBasis is a global leader in international voice, mobile data and prepaid services for the communications industry. In this session, iBasis will be sharing why and how they migrated from Oracle CRM On Demand to Oracle Sales Cloud.  Learn how iBasis uses Oracle SalesCloud’...

Are You Cloud Curious? The cloud has revolutionized how organizations are building and leveraging systems and applications to run their businesses. Join Oracle for our new webcast series on channel opportunities in the Oracle pubic cloud, where we’ll explore key components of our PaaS strategy and offerings, and how partners can elevate their business with Oracle Cloud solutions. Topics include: Cloud Transformation – why and how your business must change What is available now to...

Good customer experiences are at heart psychological. A great experience creates mental ‘anchors’ that inform future purchases. But how exactly are these anchors created? Daryn Mason discusses on mycustomer.com http://ora.cl/Npm