Recent Posts by Rebecca Kaykas-wolff

Back in the Age of Aquarius in the 1960s, the author Ken Kesey took his band of Merry Pranksters and set forth on an epic psychedelic journey riding a day-glo painted bus called Furthur. It was quite the adventure. The only problem was when they would make a pit stop, invariably due to various cosmic circumstances, someone would wander off and not return when it was time to leave. After a few of these occurrences, Kesey famously said: “You’re either on the bus or off the bus.” Fa...

Earlier today, we announced the global availability for our Self-Service Portal for Data Delivery. This portal is aimed and providing easy data delivery capabilities specifically geared for any Application Partner – one pre-integrated into the Oracle Data Management Platform (Oracle DMP), or someone new. This feature’s goal is to bring more efficiency and speed to the data activation process through ecosystem partners for our DMP customers. Keeping in mind that to enable...

Big Data, in short, has gone mainstream. But that raises an important question: If everyone is “data-driven” in both theory and action, how can businesses carve out meaningful competitive differentiation through their use of information? What room exists for real commercial advantage when everyone in the marketing ecosystem is advancing from the novice to expert stages of their respective data maturities? The above is an excerpt from the foreword of the white paper Data as...

The Oracle Marketing Cloud and Econsultancy released an in-depth report based on a survey of over 170 global senior advertising and marketing executives – brand, publisher and agency side – regarding their use, experience and feedback associated with data management and specifically data management platforms (DMPs). We wanted to see what the marketplace has learned about DMPs and what their feelings are associated with the technology on the whole. Although data management...

Historically, TV advertising has been an industry dominated by negotiating inventory “up front”, months in advance of airtime, based on standard demographic (sex/age) information and gross media rating points (GRPs) associated with each show or program. The majority of TV advertising is still purchased with these segments in mind, but due to audience fragmentation, buyers are trying to find the best audiences for their messages and the appropriate media mix to deliver it –...