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Author Profile

Peter Jeffcock

Big Data Product Marketing

Recent Posts by Peter Jeffcock

What's the Difference Between AI, Machine Learning, and Deep Learning?

AI, machine learning, and deep learning - these terms overlap and are easily confused, so let’s start with some short definitions. AI means getting a computer to...

What Is A Data Lab?

The data lab is a more recent term in the big data and data science world. But it’s an important one, because it can be a fast route to uncovering value in new...

Association Rules in Machine Learning, Simplified

You’ve probably been to a supermarket that printed coupons for you at checkout. Or listened to a playlist that your streaming service generated for you. Or gone...

Interactive Data Lake Queries At Scale

Data lakes have been a key aspect of the big data landscape for years now. They provide somewhere to capture and manage all kinds of new data that potentially...

Integrating Autonomous Data Warehouse and Big Data Using Object Storage

While you can run your business on the data stored in Oracle Autonomous Data Warehouse, there’s lots of other data out there which is potentially valuable....

K-Means Clustering in Machine Learning, Simplified

Following on from our previous article about the decision tree algorithm, today we're exploring clustering within the realm of machine learning and big data....

Decision Trees in Machine Learning, Simplified

I did a series of blog posts on different machine learning techniques recently, which sparked a lot of interest. You can see part 1, part 2, and part 3 if you...

3 More Machine Learning Techniques to Know

As we have previously discussed, within machine learning there are several techniques you can use to analyze your data. In the previous post we covered four...

4 Machine Learning Techniques You Should Recognize

Previously, we discussed what machine learning is and how it can be used. But within machine learning, there are several techniques you can use to analyze your...