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Author Profile

Peter Armaly

Peter Armaly is a Principal Transformation Advisor for the Oracle Marketing Cloud. He works with senior management clients to help them develop strategy for transforming their marketing practice and organizations and orienting both around the customer. Peter is a highly accomplished marketing and customer success practitioner/leader who leverages his background by speaking and blogging about the challenges and opportunities around developing sophisticated customer-centric approaches.

Can Data be Exciting?

The answer depends not so much on how the question is asked nor on what the subject of the data might be. Rather, it depends on the spirit of the individual...

How Customers and Vendors Benefit from Self-Serve

Let’s get it out there right away. Self-serve is an effective strategy for software vendors. On the surface, it might appear to tip the balance of the...

Millennials Are Taking Over, And It’s All Right

"Millennials have replaced baby boomers as the major consumer segment, so we are seeing a change in what is being demanded. Millennials want more than price and...

When Segmenting Customers, Don’t Forget Your Silent Majority

Richard Nixon popularized the expression, the silent majority, when he used it to label the broad swath of Middle Americans who are reticent to publicly declare...

Sifting Data to See the Customer

In a world awash in data about a person’s behavior, their characteristics, and their likes, how can marketers ensure the work they do doesn’t lose sight of the...

Connecting at Scale: Is It Possible?

If you’re in marketing, there are days it feels like the most enviable occupation in the world and on others, the most accursed. This is a logical condition...

Resistance to Reason: Why digital transformation is thwarted

There’s a scene in Cormac McCarthy’s book, All the Pretty Horses, in which the main character, John Grady, plays pool with his boss, a wealthy Mexican ranch...

Dear marketers: An Open Letter About the Other Side

Marketers, suppose for a moment that you’re not who you are. Suppose instead that you’re a Customer Success Manager (CSM). Suppose you have to think of the...