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Author Profile

Peter Armaly

Peter Armaly is a Principal Transformation Advisor for the Oracle Marketing Cloud. He works with senior management clients to help them develop strategy for transforming their marketing practice and organizations and orienting both around the customer. Peter is a highly accomplished marketing and customer success practitioner/leader who leverages his background by speaking and blogging about the challenges and opportunities around developing sophisticated customer-centric approaches.

Recent Posts by Peter Armaly

Your Customers Can’t Wait Any Longer: They Need You to be Data Literate, Too

We in the vendor world like to talk about ourselves. A lot. We like to talk about how our products are so smart, so user-friendly, so useful, so valuable, and...

Choice and Respect Don’t Have to Be Mutually Exclusive

There’s a great line in this Wall Street Journal article about airlines and the way they structure and price their fare classes. The CEOs of Delta Airlines and...

Customer Success: An Instrument for Change

In a talk I delivered last week about our new service model at the Customer Success Summit in Toronto, I referred to customer success as a function that...

A Small Glitch or Evidence of Impending CX Disaster

Interpreting what you customers mean from their interactions with you is key to creating valuable digital experiences that will make them return to your site. ...

Why Learning is Now The Hot Word in Customer Enablement

Learning seems like a straightforward proposition. You want to achieve something; let’s call that something A. To achieve A, you need to understand, and make...

High Touch or Low Touch? Maybe That’s Not the Right Question

There’s an assumption in our industry about customer success (CS) that says that companies wanting to establish CS organizations need to quickly decide on the...

Self-Serve is a Great Model for Vendors – and Customers

Let’s get it out there right away. Self-serve is an effective, cost-saving strategy for software vendors. While some critics see the move to self-serve as a...

Can Data be Exciting?

The answer depends not so much on how the question is asked nor on what the subject of the data might be. Rather, it depends on the spirit of the individual...