Recent Posts by Peter Armaly

Willie Mays exhibited wonderous agility when he turned and sprinted straight to the center field wall to catch a deep fly ball with his back to the plate. And although he didn’t invent it, soccer star Pele, scored with his bicycle kick, a foolhardy tactic if lesser mortals had attempted it to score a goal. They were both incredible athletes who relied on years of training, practice, and knowledge of the game to delight fans and win the game. Digital marketers must do much the...

Willie Mays exhibited it when he turned and sprinted straight to the center field wall to make a catch of a deep fly ball with his back to the plate. And although he didn’t invent it, soccer star, Pele, also exhibited agility with his bicycle kick, a foolhardy tactic if lesser mortals had attempted it to score a goal. There are some athletes who exhibit acts of agility that are unexplainable beyond concluding that their brains and their bodies instinctively react in the moment...

It was 1971 and we were told we had four years. That was the length of time the government gave us to get ready. But the truth was, the signs were all there for a long time. Change had to happen, with most of the signs pointing to the fact that the majority of the world had already moved in the direction our government wanted to head. And for people paying close attention, the upward trajectory of the intended change dated all the way back to the Age of Enlightenment in the...

“Enough with the dark arts! I asked you how the product works and you tell me it’s 'a bit like dark arts?' Why not call it magic? Or sleight of hand? And if you hadn’t noticed, we’re in New York - if I want to be conned I can go to Times Square.” That’s how the VP of IT of a customer addressed my colleague about 20 minutes into an onsite meeting we were having about performance issues that they were experiencing with our solution. It happened about 12 years ago and we were...

I’ve been thinking a lot about data. It surrounds us both physically and virtually and it is the fuel that powers global industries and economies. Everyone depends on data for information and all kinds of people depend on it for helping them influence or convince others of the right course of action they should take. Companies use it in attempts to influence their prospects through ads and or personalized sales pitches. Doctors use it with their patients to warn them of...

In a talk I delivered last year about our new service model at the Customer Success Summit in Toronto, I referred to customer success as a function that should be seen in the age of the cloud as a company’s most vital instrument for transformative change. It’s a bold statement since that’s not how companies typically view the function. For sure, customer success is seen as important and as playing a pivotal role in helping customers survive business-impacting crises of one...

As a customer success leader, how many times have you been in a meeting where the VP of sales asks what you’re doing to get strategic customer, ACME123, out of the ditch so that her salespeople can more smoothly pursue and close a growth deal? Once? Twice? Dozens of times? From an industry perspective, product problems are often cited as a primary reason customers find themselves in that ditch. That’s followed closely by poor responsiveness of support and a perception that the...

There exists probably no more despised phrase in the Customer Success lexicon than “one throat to choke”. Ironically, it’s often used in a positive, inspirational way, as in, “This is critical. You’re our best and we need to prevent that customer from defecting. We’re going to give them one throat to choke. You.” As if what customers really desire is to commit an act of murder. They don’t. What they really want is for the products to work and that they live up to even half the...