For this week’s chart, we analyzed email activity trends over
the last five years, and attempted to determine if overall email
activity was on the decline. Today, we send more than 2 billion
emails per quarter, so we thought that was a pretty good data set
to analyze. We then normalized the email usage by the size of the
contact database to account for customer growth and list
fatigue.
The results were very clear. Emails sent per 1,000 contacts
has grown over 42% over the last...