Recent Posts by Oracle Data Cloud

While more women are earning executive positions, the overall state of female leadership, especially when compared to men, leaves much to be desired. Statistics show that although women make up a majority of the U.S. population, only 5% of Fortune 500 CEOs are women. This same trend of women occupying a majority of professional and managerial roles but not advancing to top leadership positions extends across various industries, including law, finance, and medicine. This is...

It’s the time of year to look back and reflect. In 2019, we uncovered a variety of data trends while navigating the digital ad space—from invaluable insights about brand safety and eSports audiences to a global view on invalid traffic. Let’s wrap up 365 days with these 7 key findings! Want more info on invalid traffic? See our comprehensive guide.   Read about the 5 changes shaping the future of contextual advertising. And then learn more about the evolution of brand safety and...

Consumer behavior in the television space is changing at a rapid pace. While a large portion of the population still watch traditional linear TV, the way people are watching it is shifting. Digital provides more choice than ever before and as new formats and devices continue to hit the market, it’s changing the way we think about media. With the rise of over-the-top (OTT) services and connected devices, how can brands and publishers effectively track their media beyond just...

Looking for more resources from Oracle Data Cloud? The Pulse is where to find them. To help you better understand what we’re all about and how we’re working to drive a more effective, data-driven media industry for our clients and partners, check out some of our most recent initiatives in the market.   On-demand webinars Hidden holiday trends you need to know for a winning campaign Get actionable tips on how to align campaigns with trending moments around the holiday, strategies...

Following our recent Privacy webinar, we held a Q&A with expert D. Reed Freeman, Jr.—a lawyer and co-chair of the Cybersecurity and Privacy Practice at WilmerHale in Washington, DC. We asked him a few questions about the impact of the General Data Protection Regulation (GDPR) and how the California Consumer Protection Act (CCPA) might affect the future of state-led privacy initiatives.   1. Looking back, do you think GDPR lived up to the hype? Has it had the impact that it was...

Moat by Oracle Data Cloud is excited to announce the release of a new Sophisticated Invalid Traffic (SIVT) detection metric for OTT (over-the-top) video and connected TV (CTV) called "Session Hijacked." This new measurement approach monitors OTT and CTV ad consumption patterns and flags non-human traffic and other suspicious behavior. Within the advanced TV space, televisions now include embedded browsers, gaming platforms, and multiple set-top boxes that each create unique...

At this year’s DMEXCO event, Oracle Data Cloud will be joining Trustworthy Accountability Group (TAG) for a panel surrounding criminal activity in the programmatic digital era. Specifically, we will be covering the latest in ad fraud and how it’s affecting industry players and consumers. We took a moment to ask a few of the participants some questions about ad fraud and what they are doing to address this increasingly crucial industry challenge.   1. How does ad fraud affect...

After launching a back-to-school campaign for one of the busiest and most expensive retail seasons of the year, now comes the hard part: effectively measuring the results. But before you start filling out that campaign report card, are you capturing the metrics that matter? Here’s how brands targeting back-to-school shoppers can ensure they capture data that delivers meaningful insights and drives better business outcomes. Graduate beyond the basics To evaluate how successful...

Black Friday and Cyber Monday continue to captivate consumers, with shoppers nearly breaking the $1 trillion sales threshold in 2018. Economic experts are expecting another strong year in 2019, forecasting both a continued rise in online shopping and a steady stream of in-store spenders. It’s no longer a question of if retailers are ready for the holiday spending spree, but how prepared retailers are to reach the right shoppers—and reach them efficiently. Because if a Black...