Recent Posts by Oracle Data Cloud

Looking for more resources from Oracle Data Cloud? The Pulse is where to find them. To help you better understand what we’re all about and how we’re working to drive a more effective, data-driven media industry for our clients and partners, check out some of our most recent initiatives in the market.   On-demand webinars Hidden holiday trends you need to know for a winning campaign Get actionable tips on how to align campaigns with trending moments around the holiday, strategies...

Following our recent Privacy webinar, we held a Q&A with expert D. Reed Freeman, Jr.—a lawyer and co-chair of the Cybersecurity and Privacy Practice at WilmerHale in Washington, DC. We asked him a few questions about the impact of the General Data Protection Regulation (GDPR) and how the California Consumer Protection Act (CCPA) might affect the future of state-led privacy initiatives.   1. Looking back, do you think GDPR lived up to the hype? Has it had the impact that it was...

Moat by Oracle Data Cloud is excited to announce the release of a new Sophisticated Invalid Traffic (SIVT) detection metric for OTT (over-the-top) video and connected TV (CTV) called "Session Hijacked." This new measurement approach monitors OTT and CTV ad consumption patterns and flags non-human traffic and other suspicious behavior. Within the advanced TV space, televisions now include embedded browsers, gaming platforms, and multiple set-top boxes that each create unique...

At this year’s DMEXCO event, Oracle Data Cloud will be joining Trustworthy Accountability Group (TAG) for a panel surrounding criminal activity in the programmatic digital era. Specifically, we will be covering the latest in ad fraud and how it’s affecting industry players and consumers. We took a moment to ask a few of the participants some questions about ad fraud and what they are doing to address this increasingly crucial industry challenge.   1. How does ad fraud affect...

After launching a back-to-school campaign for one of the busiest and most expensive retail seasons of the year, now comes the hard part: effectively measuring the results. But before you start filling out that campaign report card, are you capturing the metrics that matter? Here’s how brands targeting back-to-school shoppers can ensure they capture data that delivers meaningful insights and drives better business outcomes. Graduate beyond the basics To evaluate how successful...

Black Friday and Cyber Monday continue to captivate consumers, with shoppers nearly breaking the $1 trillion sales threshold in 2018. Economic experts are expecting another strong year in 2019, forecasting both a continued rise in online shopping and a steady stream of in-store spenders. It’s no longer a question of if retailers are ready for the holiday spending spree, but how prepared retailers are to reach the right shoppers—and reach them efficiently. Because if a Black...

Check out the below infographic pulled from the robust metrics available through Moat. This data surfaces the rates of invalid traffic (IVT) across key regions, identifies what media types are most vulnerable, and provides tips for how advertisers and publishers can be mindful of catching and preventing invalid traffic with Moat by Oracle Data Cloud. Want more? Check out the white paper. *** For more information about invalid traffic and how to best protect your ad spend with...

This blog post was contributed by Oracle Data Cloud's Heather Dix, Senior Client Analyst, and Tricia King, Senior Director of Retail Partnerships. Retailers are putting the final touches on holiday marketing strategies, and this question continues to bubble to the surface: “How do we adjust for Thanksgiving being so late this year?” We did an analysis of holiday trends dating back to 2013—the last time Thanksgiving was so late—across multiple retail industries including home...

Accurately measuring outcomes has long been the goal of advertising and marketing teams. In fact, lack of consistent measurement for programmatic ads is the #1 problem nearly half of marketers face today. The ability to know if advertising is effective, and answering questions such as “What worked?” “What didn’t?” and “Why?” is integral to improving marketing performance. There is no data-driven marketing without measurement. The challenge with measuring digital advertising is...