While digital advertisers effectively apply data at every other
stage of the campaign process, their ability to measure campaign
performance and apply the ensuing insights in real time has
traditionally been hampered by slow processes, fragmented data, and
poor attribution to real business outcomes. Yet, measurement
remains a marketer’s richest and most untapped source of
intelligence.
In a recent webinar, Oracle Data Cloud’s Kevin Whitcher
joined forces with Pandora’s Keri...
