Recent Posts by Oracle Data Cloud

We’ve had to give up a lot of things in 2020: Restaurants. Childcare. Vacations. Hugs! It has been a year of adaptation and compromise. But at Oracle Data Cloud, we believe in silver linings and making the best of things with the cards we’ve been dealt. In striving to maintain a positive and engaged workforce while our offices are closed, we’re focusing on innovation. How can we continue to bring exciting programs to our work family—and in the process, maybe make their upended...

Looking for more resources from Oracle Data Cloud? The Pulse is where to find them. To help you better understand what we’re all about and how we’re working to drive a more effective, data-driven media industry for our clients and partners, check out some of our most recent initiatives in the market. Flagship Content The Evolution of Brand Safety and Context in Advertising; Infographic Brand Safety is undergoing an evolution that was fast-forwarded due to the recent global...

Looking for more resources from Oracle Data Cloud? The Pulse is where to find them. To help you better understand what we’re all about and how we’re working to drive a more effective, data-driven media industry for our clients and partners, check out some of our most recent initiatives in the market. Flagship Content The Future of Brand Safety and Suitability: How Context Is Evolving; Adweek Webinar A rapidly changing digital landscape underscores the need for brands to assure...

By David Shaw, SVP, Enterprise Solutions, Teads & Mark Kopera, Head of Product for Moat, Oracle Data Cloud Marketers depend on innovative solutions to help advance them through the complex landscape of digital advertising. Having the right tools helps marketers ensure they are on the cutting-edge, gaining insights into their customers across channels and devices. These insights coupled with the ability to measure the impact of their campaigns enable them to drive better...

Looking for more resources from Oracle Data Cloud? The Pulse is where to find them. To help you better understand what we’re all about and how we’re working to drive a more effective, data-driven media industry for our clients and partners, check out some of our most recent initiatives in the market.   Flagship Content Is anybody out there? Measuring what matters from TV to digital: Digital While Distancing Webinar; Oracle Data Cloud Find out why gaining a universal view of the...

Looking for more resources from Oracle Data Cloud? The Pulse is where to find them. To help you better understand what we’re all about and how we’re working to drive a more effective, data-driven media industry for our clients and partners, check out some of our most recent initiatives in the market.   Flagship Content Bots & Bogus Impressions: Modern IVT and Safeguarding Spend; Digital While Distancing Webinar Tune into Moat by Oracle Data Cloud’s IVT Product Principal,...

Looking for more resources from Oracle Data Cloud? The Pulse is where to find them. To help you better understand what we’re all about and how we’re working to drive a more effective, data-driven media industry for our clients and partners, check out some of our most recent initiatives in the market. Flagship Content How are your ads performing? Q4 2019 Moat Benchmarks  Are you interested in seeing a breakdown by region of how your ads are performing against the industry? View...

The cookie as we know it is on its way out. It has never been more important for digital advertisers to have the ability to understand the nuances of the content their advertising appears alongside. How will this work in practice and what are the features a buyer and seller will need to support post-cookie media transacting? And how will that be the key to finding brand-suitable environments for advertising in the future? While the concept of ‘context’ in digital is not a...

As consumer behavior shifts and economies adjust, the whole digital advertising industry must adapt. And as physical events and marketing budgets are shifting across the industry, our team at Oracle Data Cloud wondered, how can we stay connected and bring value to the market as we all navigate an unprecedented time? Today we are launching a new virtual initiative—Digital While Distancing: A Webinar Series. Attendees can join our experts at Oracle Data Cloud for this special...