Recent Posts by Oracle Data Cloud

Digital marketing is a rapidly growing field that offers many exciting opportunities for job seekers. These fast-paced environments can be challenging, but they can also be fun and rewarding. As a digital marketer, you’ll combine your creativity with a wealth of digitally generated metrics to build and drive digital marketing campaigns. No marketing degree? No formal digital marketing work experience? No worries. There are lots of ways to get started in this exciting field....

This Month in Data is an ongoing blog series based on our monthly newsletter The Data Drop. You can subscribe via the link at the bottom of the post.  Hold on to your headphones because this month in data we’re highlighting the meteoric rise of digital audio. We take a glimpse at the increasing popularity of streaming music and podcasts, and see how advertisers are capitalizing on the enormous opportunity. Other Data Drop highlights include: A spring cleaning infographic (Does...

At its core, brand safety is a set of measures that protects a brand from appearing in unsafe or unsuitable environments. It continues to be a top priority among brands and publishers, but one of the key challenges is that brand safety is not one-size-fits-all. What is considered "brand-suitable" to BuzzFeed may not be considered the same for Clorox, making brand safety a tricky business.  While ad verification services have made it easier to protect brands by safeguarding...

Spring is officially here and that means it's time for some spring cleaning. What better time to give your brand safety strategy a primp and a polish? To keep your brand squeaky clean and out of the headlines this season, dive into our infographic. It will help you: Understand the importance of brand safety Gain insight into the top types of unsafe content according to marketers Learn about the new standards for contextual brand safety and how to apply them to your strategy Oracl...

To kick off this month’s edition of the Data Drop, we’re featuring a video meant to inspire you. Whatever corner of the industry you’re in – whether you are with a brand, an agency, a publisher, or work for a technology platform – we are passionate about helping you unlock your potential and drive better business outcomes. Take a look Pass the caviar: What our data says about America's 1% Whether you are a high-end retailer, organic food manufacturer, or foreign car importer,...

This article is the third in a series of Oracle Data Cloud articles about brand safety. You can read the first two articles here and here.   A key benefit programmatic marketing offers is the ability to evolve strategies to expand reach while also continuing to market to preferred audiences. Marketers do this by: Following preferred audiences into new environments Extending campaigns into new, trending environments likely to attract their audiences The two strategies can overlap,...

Today we’re announcing the launch of the Premier Data Provider Program—a new initiative that recognizes the industry’s leading data companies. These data providers all feature unique, accurate, and relevant data that allows marketers to drive positive business outcomes. The program aims to identify top companies who are considered thought leaders in the space and are invested in moving our industry forward with innovative data strategies. The initial 18 companies recognized as...

This article is the second in a series of Oracle Data Cloud articles about brand safety. You can read the first article here.   One of the toughest challenges when ensuring brand safety is determining what’s considered “safe,” as this is entirely subjective and often highly specific. A conservative brand may blacklist sites with edgy content, while a forward-focused brand might find its exact audience in those same places. However, such a broad-brushed example misses the more...

In the latest issue of the Data Drop—our monthly data-drenched newsletter—we identify the unlikely traits of cord cutters, help you with your March Madness campaigns, and share some vital information about the upcoming TV Upfronts. Plus, we have all the latest news on DrainerBot—that nasty ad fraud operation we unearthed.   Slicing the data on cord cutters Put the scissors away! We’re not being literal here. When we say cord cutters, we’re talking about people who are canceling...