Recent Posts by Oracle Data Cloud

This blog post was contributed by Oracle Data Cloud's Heather Dix, Senior Client Analyst, and Tricia King, Senior Director of Retail Partnerships. Retailers are putting the final touches on holiday marketing strategies, and this question continues to bubble to the surface: “How do we adjust for Thanksgiving being so late this year?” We did an analysis of holiday trends dating back to 2013—the last time Thanksgiving was so late—across multiple retail industries including home...

Accurately measuring outcomes has long been the goal of advertising and marketing teams. In fact, lack of consistent measurement for programmatic ads is the #1 problem nearly half of marketers face today. The ability to know if advertising is effective, and answering questions such as “What worked?” “What didn’t?” and “Why?” is integral to improving marketing performance. There is no data-driven marketing without measurement. The challenge with measuring digital advertising is...

Digital marketing is a rapidly growing field that offers many exciting opportunities for job seekers. These fast-paced environments can be challenging, but they can also be fun and rewarding. As a digital marketer, you’ll combine your creativity with a wealth of digitally generated metrics to build and drive digital marketing campaigns. No marketing degree? No formal digital marketing work experience? No worries. There are lots of ways to get started in this exciting field....

This Month in Data is an ongoing blog series based on our monthly newsletter The Data Drop. You can subscribe via the link at the bottom of the post.  Hold on to your headphones because this month in data we’re highlighting the meteoric rise of digital audio. We take a glimpse at the increasing popularity of streaming music and podcasts, and see how advertisers are capitalizing on the enormous opportunity. Other Data Drop highlights include: A spring cleaning infographic (Does...

At its core, brand safety is a set of measures that protects a brand from appearing in unsafe or unsuitable environments. It continues to be a top priority among brands and publishers, but one of the key challenges is that brand safety is not one-size-fits-all. What is considered "brand-suitable" to BuzzFeed may not be considered the same for Clorox, making brand safety a tricky business.  While ad verification services have made it easier to protect brands by safeguarding...

Spring is officially here and that means it's time for some spring cleaning. What better time to give your brand safety strategy a primp and a polish? To keep your brand squeaky clean and out of the headlines this season, dive into our infographic. It will help you: Understand the importance of brand safety Gain insight into the top types of unsafe content according to marketers Learn about the new standards for contextual brand safety and how to apply them to your strategy Oracl...

To kick off this month’s edition of the Data Drop, we’re featuring a video meant to inspire you. Whatever corner of the industry you’re in – whether you are with a brand, an agency, a publisher, or work for a technology platform – we are passionate about helping you unlock your potential and drive better business outcomes. Take a look Pass the caviar: What our data says about America's 1% Whether you are a high-end retailer, organic food manufacturer, or foreign car importer,...

This article is the third in a series of Oracle Data Cloud articles about brand safety. You can read the first two articles here and here.   A key benefit programmatic marketing offers is the ability to evolve strategies to expand reach while also continuing to market to preferred audiences. Marketers do this by: Following preferred audiences into new environments Extending campaigns into new, trending environments likely to attract their audiences The two strategies can overlap,...

Today we’re announcing the launch of the Premier Data Provider Program—a new initiative that recognizes the industry’s leading data companies. These data providers all feature unique, accurate, and relevant data that allows marketers to drive positive business outcomes. The program aims to identify top companies who are considered thought leaders in the space and are invested in moving our industry forward with innovative data strategies. The initial 18 companies recognized as...