Recent Posts by Oracle Cloud

Social media has been marketing’s stellar performer for nearly two decades. From 2002’s launch of LinkedIn through to 2018, close to 3.2 billion people have ‘gone social’ – that’s a 13% hike on 2017. Understandably, businesses have rushed to where consumers now spend more of their time. But recent events have tarnished social’s golden egg and the fallout shows that marketers need to follow their customers – not channels. Learning the lessons Don’t panic, social media...

When we talk about innovation, most of us probably think of plucky tech start-ups. Little wonder, as ‘innovation’ is one of Silicon Valley’s favourite words, and a key factor in most tech companies’ growth. So our mental images of innovation are usually of developers, programmers, and technical teams. But innovation is born when people are free to find creative solutions to challenges and run with them – and that could be within any team, in any business. That’s why 85% of...

Smart organisations treat the finance function as a navigator, showing where to invest, what strategies make sense and how to deliver them. But that can only happen when CFOs innovate for themselves – freeing up resources to plot new adventures for their businesses. There’s an argument that without the incredible wealth and banking efficiency of the Medicis in 15th century Italy, there would be no Renaissance. Innovation in art, science, philosophy and politics was based on...

When we talk about innovation, most of us probably think of plucky tech start-ups. Little wonder, as ‘innovation’ is one of Silicon Valley’s favourite words, and a key factor in most tech companies’ growth. So our mental images of innovation are usually of developers, programmers, and technical teams. But innovation is born when people are free to find creative solutions to challenges and run with them – and that could be within any team, in any business. That’s why 85% of...

Smart organisations treat the finance function as a navigator, showing where to invest, what strategies make sense and how to deliver them. But that can only happen when CFOs innovate for themselves – freeing up resources to plot new adventures for their businesses. There’s an argument that without the incredible wealth and banking efficiency of the Medicis in 15th century Italy, there would be no Renaissance. Innovation in art, science, philosophy and politics was based on...

By 2025 there will be 163 zettabytes of data – but a only 3% of this data will be analysed according to a Seagate/IDC study. To turn this goldmine of data into actions, the key is looking ahead, not behind. An organisation tackling this task head on is Shibuya Tourism Association, which provides information for the area surrounding the iconic Shibuya Crossing in Tokyo. The crossing, and beyond Over 5 million foreign tourists a year visit this scrambled intersection made infamous in...

90% of the world’s existing data was created in the past 2 years and most of that data is linked to individuals. Think about your own interaction with businesses as a customer, not a marketer. As a savvy consumer you’ll not tolerate any barriers to purchase – meet one and you’ll find your product elsewhere. Barriers are diverse, but they share a common failure point: an inability to connect with you as an individual. It’s a clear signal that a company isn’t...

Social media has been marketing’s stellar performer for nearly two decades. From 2002’s launch of LinkedIn through to 2018, close to 3.2 billion people have ‘gone social’ – that’s a 13% hike on 2017. Understandably, businesses have rushed to where consumers now spend more of their time. But recent events have tarnished social’s golden egg and the fallout shows that marketers need to follow their customers – not channels. Learning the lessons Don’t panic, social media isn’t going...

‘The future of work lies in AI, robots, and automation’. You could certainly be forgiven for thinking this, given the headlines over the last couple of years. And it’s true – but only partially. Yes, new technologies are changing how we work, making businesses more efficient, and feeding growth. But it’s people that develop, improve, and manage these technologies – and take care of areas that can’t be handled by machines. People hold the power of innovation, and...