Recent Posts by Oracle Cloud

Business fortune is no longer measured by sales alone. We’re moving beyond financial tallying, particularly when it comes to charting progress. And marketing metrics seem to be the most valued: our latest research shows customer experience and satisfaction is now the top KPI for innovation-driven growth, across all departments. But despite this, marketing isn’t recognised as having a significant role in the conversation. In fact, the marketing team is the second lowest ranked...

Companies are certainly thinking about people when measuring business success. We found the top KPI for innovation-driven growth – across all departments – is customer experience and satisfaction. And organisations recognise the contribution of their own people, as employee productivity is in joint second place. Culture as a KPI Like a living organism, innovation needs the right atmosphere to survive and thrive. In any business, this atmosphere depends on the culture, and how...

Innovative ideas have no actual value: it’s only by acting on them that they earn value. And effective action is only possible with the right tools for the job. Thankfully, in a digital business world, the IT department can hand us a fully-equipped toolbox. But in a marketplace where innovation is the new fuel of business growth, how exactly do IT leaders see themselves supporting this agenda? Aspiration, automation, ambition Innovative companies move fast, testing new ideas on...

‘Agility’ seems to be today’s buzzword of choice – but being agile is a fundamental part of innovation. Innovative companies move and change direction at lightning speed, and they depend on having the resources they need, when they need them. In other words: innovative companies depend on a world-class, agile finance team. Finance professionals are the guardians of business resources and possibilities. From getting the most out of suppliers to allocating and prioritising...

Business fortune is no longer measured by sales alone. We’re moving beyond financial tallying, particularly when it comes to charting progress. And marketing metrics seem to be the most valued: our latest research shows customer experience and satisfaction is now the top KPI for innovation-driven growth, across all departments. But despite this, marketing isn’t recognised as having a significant role in the conversation. In fact, the marketing team is the second lowest ranked...

Companies are certainly thinking about people when measuring business success. We found the top KPI for innovation-driven growth – across all departments – is customer experience and satisfaction. And organisations recognise the contribution of their own people, as employee productivity is in joint second place. Culture as a KPI Like a living organism, innovation needs the right atmosphere to survive and thrive. In any business, this atmosphere depends on the culture, and how...

‘Agility’ seems to be today’s buzzword of choice – but being agile is a fundamental part of innovation. Innovative companies move and change direction at lightning speed, and they depend on having the resources they need, when they need them. In other words: innovative companies depend on a world-class, agile finance team. Finance professionals are the guardians of business resources and possibilities. From getting the most out of suppliers to allocating and prioritising...

Innovative ideas have no actual value: it’s only by acting on them that they earn value. And effective action is only possible with the right tools for the job. Thankfully, in a digital business world, the IT department can hand us a fully-equipped toolbox. But in a marketplace where innovation is the new fuel of business growth, how exactly do IT leaders see themselves supporting this agenda? Aspiration, automation, ambition Innovative companies move fast, testing new ideas on...

Business fortune is no longer measured by sales alone. We’re moving beyond financial tallying, particularly when it comes to charting progress. And marketing metrics seem to be the most valued: our latest research shows customer experience and satisfaction is now the top KPI for innovation-driven growth, across all departments. But despite this, marketing isn’t recognised as having a significant role in the conversation. In fact, the marketing team is the second lowest ranked...