Artificial Intelligence (AI) is everywhere
─ and nowhere. The gap between ambition and achievement seems vast,
so this series of three blogs looks at the potential, application
and implementation of AI in an innovative marketing
environment.
From garbage to gold
Let’s start at the beginning. You’re looking to deliver a gold
standard customer experience (CX), and how this delivers ROI, every
day. So, let’s think of simple, but fundamental, gold service
CX.
Buying shoes in-store...
