Recent Posts by Oracle Cloud

لطالما شعرَ قادة الإدارات المالية بالمسؤولية تجاه بيانات مؤسساتهم، ولكن تَحوّل التركيز إلى حماية الأشخاص خارج المؤسسة. قد تؤدي حوادث اختراق بيانات العملاء والموظفين إلى إلحاق الضرر بسمعة المؤسسة وقيمتها بين ليلة وضحاها، ما يجعل إدارة البيانات الأخلاقية واحدة من أبرز الأولويات داخل كل مؤسسة. يصيبنا الذعر عندما يصبح اختراق البيانات الخصوصية شخصياً، حتى وإن كانت تبعات هذا الحادث لا تؤثر علينا مباشرةً. لهذا السبب، ساهمت الحوادث الأخيرة لاختراق البيانات – بدايةً من المخترق الذي تصنّ...

إذا كان العملاء سيثقون في العلامات التجارية التي تستخدم بياناتهم الشخصية بشكل مسؤول، فيجب أن يثق مسؤولو التسويق أولاً بقدرة مؤسستهم على معالجة هذه المعلومات داخليًا.  نحن نسلّط الضوء على الدور الحيوي الذي سيلعبه قادة التسويق في توطيد مفهوم أكثر أخلاقية لإدارة البيانات. الغرض من حماية البيانات في الوقت الراهن ليس قمع العلامات التجارية. ولكن جعلها مسؤولة عن السلطة الهائلة التي تملكها. والتي إذا تم توظيفها على النحو الصحيح، فيمكن حتى أن تشكّل فرصة لشهرة العلامة التجارية. ...

If customers are going to trust that brands use their personal data responsibly, marketers first need confidence in their company’s ability to handle this information internally. We outline the crucial role marketing leaders will play in fostering a more ethical approach to data management. Today’s data protection regulation is not intended to punish brands.  Its aim is to make them accountable for the significant power they hold. And if harnessed correctly, it can even be an...

An ethical approach to data starts with employees. If people don’t manage information responsibly, how can we hope to track it, much less protect it? Education is the key to driving awareness, which is why HR must take the helm in driving this behavioural change across the business. Who would have thought flash drives would become our worst enemy? The convenience of USB sticks and mobile phones has made us more productive, but it has also created a logistical nightmare for...

Finance leaders have always felt responsible for company data, but the spotlight has shifted to protecting people outside the business. Customer and employee data breaches can swing reputations and valuations overnight, making ethical data management a priority across the organisation. We squirm when an invasion of privacy feels personal, even if it doesn’t affect us directly. This is why recent data breaches – from the man who hacked German government officials to companies...

An ethical approach to data starts with employees. If people don’t manage information responsibly, how can we hope to track it, much less protect it? Education is the key to driving awareness, which is why HR must take the helm in driving this behavioural change across the business. Who would have thought flash drives would become our worst enemy? The convenience of USB sticks and mobile phones has made us more productive, but it has also created a logistical nightmare for...

Data may be invisible, but its effect on your business when something goes wrong is all too tangible. As the team that feels most accountable managing data, IT can teach us a great deal about the power of information and how to approach it more ethically. If a tree falls in the woods and no one is around to hear it, does it make a sound? For years, people have quoted George Berkeley’s adage to distance themselves from problems that felt beyond their responsibility. It is this...

Data may be invisible, but its effect on your business when something goes wrong is all too tangible. As the team that feels most accountable managing data, IT can teach us a great deal about the power of information and how to approach it more ethically. If a tree falls in the woods and no one is around to hear it, does it make a sound? For years, people have quoted George Berkeley’s adage to distance themselves from problems that felt beyond their responsibility. It is this...

Finance leaders have always felt responsible for company data, but the spotlight has shifted to protecting people outside the business. Customer and employee data breaches can swing reputations and valuations overnight, making ethical data management a priority across the organisation. We squirm when an invasion of privacy feels personal, even if it doesn’t affect us directly. This is why recent data breaches – from the man who hacked German government officials to companies...